Imran Hussain, Director of Global Marketing Strategy at INSIGHTEC, shares insights on marketing’s role in commercial growth, global expansion, and patient engagement. He discusses innovation, AI’s impact on marketing, and the importance of a learning-driven culture.

#CMOChats #MarketingStrategy #BrandAwareness #AI #OrtusClub

Stefano Marrone, Fractional CMO at Siebert Financial, shares insights on brand revitalization, AI’s impact on marketing, and aligning sales with strategic engagement. He also discusses the evolving role of CMOs and the importance of networking in career growth.

#CMOChats #MarketingStrategy #BrandAwareness #OrtusClub

Lisa Ortner-Ghouze, Head of Marketing at Standard Chartered Bank, shares insights on being a true business partner, overcoming ROI challenges, and leveraging exclusive B2B engagements. She also offers career advice on navigating corporate politics and understanding your industry.

#CMOChats #B2BMarketing #KnowledgeSharing #OrtusClub

Jason Winston, Senior Marketing Director at Wow Business, discussed aligning sales and marketing, supporting SMBs, and leveraging AI to drive customer consideration and meaningful connections in a competitive broadband market.

#CMOChats #B2BMarketing #KnowledgeSharing #OrtusClub

Kelly Hopping, Chief Marketing Officer at Demandbase, shared her journey from engineering to marketing, emphasizing pipeline optimization, rebranding, and the importance of sales-marketing alignment to meet evolving industry demands.

Atul Sharma shares his approach to modern B2B marketing at CockroachDB, centring on revenue, recognition, and relationships. As a seasoned tech marketer, he likens effective marketing to "building a house", needing both a solid foundation and a warm, secure environment for the brand to engage customers.

Evihn Vaszily, Illumina’s Global Manager of Omni-channel Marketing, emphasizes the need for adaptable, account-based strategies and effective use of first-party data in response to tighter privacy regulations. He sees AI as a tool to enhance efficiency and believes in creating a seamless customer journey that feels unified across channels.

Luca Destefanis, Vice President of Global Marketing Campaigns and Digital at Kyndryl, discusses Kyndryl's strategic approach to marketing, highlighting campaigns centered on customer impact, brand consistency, emotional connection, and experiential activation, all while balancing creativity, ROI, and authentic storytelling in global markets.

Marni Puente is the SVP/Chief Marketing Officer at SAIC. She focuses on building a growth marketing capability which involves transitioning from general awareness and brand-building to implementing account-based and deal-based marketing to directly drive revenue.

Heidi Bullock is the Chief Marketing Officer at Tealium. Originally a molecular biologist, she highlighted how her scientific background informs her structured approach to marketing, focusing on translating complex ideas for broader audiences. Now as CMO of Helium, she emphasises clear communication of value to customers and places a premium on data-driven personalisation, leveraging Helium’s Customer Data Platform (CDP) to streamline customer interactions.