CMO Chats

Rosie Guest, CMO of Apex Group, shared her journey from sales to leading global marketing at a company that scaled from 350 to 13,000+ employees. She highlighted the evolving role of the CMO—from tactical delivery to strategic alignment—emphasising the importance of cross-functional collaboration, early marketing involvement, and process discipline.

Rosie explored how marketing can distil value post-acquisition, drive go-to-market efficiency, and enable sales with timely toolkits. Looking ahead, she sees greater opportunity for marketers to step into board and executive leadership roles, and advises aspiring CMOs to stay curious, build influence across departments, and lead with adaptability.

You can watch the full interview ⁠here⁠, and subscribe for more conversations with today’s top marketing leaders!

#CMOChats #MarketingLeadership #B2BMarketing #ApexGroup #WomenInBusiness

Vsevolod, CMO of Flowwow, shared his journey in global marketing, managing campaigns across 40+ countries with a focus on balancing B2B and B2C strategies, cultural adaptation, and media mix modelling. He emphasised the importance of localised, emotionally resonant campaigns and the challenge of staying culturally relevant while maintaining a unified brand voice.

Looking ahead, he believes the future lies in empathy-driven marketing, the rise of social commerce, and AI integration, while advising fellow marketers to embrace discomfort, question data, and prioritise work-life balance.

You can watch the full interview here

#CMOChats

Rachel Conlan, Global CMO at Binance, dives into the dynamic world of crypto marketing at scale. From grassroots education in frontier markets to high-impact global partnerships, she shares how trust, localisation, and innovation fuel Binance’s mission to onboard the next billion users.

She unpacks the role of the modern CMO as a mind reader, translator, and strategist. Bridging the gap between emerging tech and everyday relevance.

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Gilbert Camilleri, CMO at Chiliz, dives into the fast-paced world of marketing at the intersection of crypto and sports. From revolutionizing fan engagement with digital assets to embracing the power of AI, he explores how today’s CMO must lead with resilience, making things happen while balancing innovation with brand growth.

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Ryan Nelsen, CMO at StackAdapt, shares his insights on leading marketing in a programmatic-first world. He discusses the blend of brand and performance marketing, the rise of AI, personalized omnichannel strategies, and the importance of strong sales collaboration. Ryan emphasizes bold campaigns, setting audacious goals, and staying agile to drive both brand awareness and business growth.

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Marie Moynihan, CMO at Zyte, unpacks the evolving role of marketing in a world shaped by data, AI, and developer-first strategies. From building community to redefining attribution, she shares how today’s CMO must be both a rainmaker and a storyteller, balancing pipeline impact with brand growth.

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Modern marketing is about more than messaging—it’s about impact. Alexandra Lewis, CMO at Aon, shares how marketers are becoming strategic partners, using data and AI to navigate risk and drive business forward.

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Marketing today is all about connection and impact! Min Erh Mah, JAPAC GTM Marketing Director at Palo Alto Networks, shares how brand and demand go hand in hand, why marketers must become orchestrators, and how AI is reshaping the future of customer journeys.

Watch the full interview on our YouTube channel: https://youtu.be/mYHMJU5OPNQ. Don’t forget to subscribe for more marketing leader insights!

Marketing is about telling the right story and building trust! Donovan Chee, Head of Marketing & Communications at Bureau Veritas, discusses how B2B marketing can rise above the noise with data-driven insights and purposeful branding. He shares his approach to customer engagement, the role of AI, and the power of collaboration in driving marketing success.

Catch the full video on our YouTube Channel: ⁠https://youtu.be/J9bC-bmCco8⁠. Be sure to subscribe so you don’t miss our upcoming videos!

#OrtusClub #KnowledgeSharing #MarketingLeadership #Data #B2BMarketing #Storytelling #Communication

Marketing is all about staying ahead of the curve! Matthew Heath, CMO of Invesco, dives into the power of data, brand differentiation, and customer-first strategies in driving marketing success. He shares his approach to navigating the evolving landscape and how marketers can leverage AI to stay relevant.

#OrtusClub #KnowledgeSharing #MarketingLeadership #Data #B2BMarketing #CustomerFirst