Euphemia Smith, CMO of AI consultancy Neurons Lab, shares her blueprint for scalable growth, balancing the “dance floor” of hands-on execution with the “balcony” of strategic vision. She unpacks the rise of “tiny teams plus agents,” why branding yourself is the foundation for branding a company, and how optimisation for LLMs is redefining inbound marketing. She also explores cutting through the noise in a crowded AI market, measuring success by outcomes over outputs, and embracing AI-driven change as the CMO role continues to evolve

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