Mark Appel, CMO of Sendcloud, views today’s marketing leader as the champion of customer-centricity, ensuring every decision begins with genuine outside-in thinking rather than product-first assumptions. With 35 years of experience across sales and marketing, he defines success by building a predictable pipeline while deepening value within the existing customer base. For Mark, the greatest challenge lies in navigating an environment where technology, AI, data, and creativity must operate seamlessly together. Yet he sees significant opportunity in developing a full-funnel, data-led engine that starts with in-market audiences and expands into long-term brand growth. As marketing tools become more advanced, he reminds leaders that true impact still comes from understanding customer needs and advocating for them across the organisation.

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