Ismael Garcia, Chief Marketing Officer at Civitatis, shares how AI, data, and simplicity are reshaping the modern marketing landscape. He discusses why adaptability matters more than ever as AI transforms creativity, content, and search—and how marketers must balance experimentation with human connection. Drawing on his global experience across tech giants like Microsoft and Google, Ismael emphasises the power of understanding different markets and tailoring strategies that truly serve the customer. For him, success isn’t about louder campaigns, but about curating exceptional, 10-out-of-10 experiences that speak for themselves.

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