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Suzana Ristevski, Chief Marketing Officer for Australia and New Zealand at Google, discusses how AI, collaboration, and customer advocacy are shaping the next era of marketing. She shares why growth remains the CMO’s ultimate mandate, how AI enables deeper customer understanding and personalisation, and why breaking silos is key to success. Suzana also reflects on marketing’s evolving role as a connector across functions—and encourages leaders to stay curious and embrace the opportunities of leading both humans and AI.
🎧 Watch the full interview and subscribe for more conversations with today’s top marketing minds!
#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #CMORole #GrowthMindset
By The Ortus ClubSuzana Ristevski, Chief Marketing Officer for Australia and New Zealand at Google, discusses how AI, collaboration, and customer advocacy are shaping the next era of marketing. She shares why growth remains the CMO’s ultimate mandate, how AI enables deeper customer understanding and personalisation, and why breaking silos is key to success. Suzana also reflects on marketing’s evolving role as a connector across functions—and encourages leaders to stay curious and embrace the opportunities of leading both humans and AI.
🎧 Watch the full interview and subscribe for more conversations with today’s top marketing minds!
#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #CMORole #GrowthMindset