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Marketing as an Integrator: Sam Shrager of BCB Group | CMO Chats
Sam Shrager, CMO of BCB Group, shares why the modern marketer must act as an Integrator, aligning brand, sales, product, and compliance. She reflects on building stronger sales-marketing relationships, evolving event strategies to deliver measurable ROI, and why CRM hygiene underpins success. Sam also discusses AI as a creative “starter for ten” and the continued importance of networking as marketing’s most powerful tool.
🎧 Watch the full interview and subscribe for more conversations with today’s top marketing minds!
#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #FutureOfMarketing #CMORole
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By The Ortus ClubSam Shrager, CMO of BCB Group, shares why the modern marketer must act as an Integrator, aligning brand, sales, product, and compliance. She reflects on building stronger sales-marketing relationships, evolving event strategies to deliver measurable ROI, and why CRM hygiene underpins success. Sam also discusses AI as a creative “starter for ten” and the continued importance of networking as marketing’s most powerful tool.
🎧 Watch the full interview and subscribe for more conversations with today’s top marketing minds!
#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #FutureOfMarketing #CMORole