Alexander de Leon, Group Vice President of Marketing at PropertyGuru Group, explores how creativity, courage, and culture are redefining modern marketing. Drawing from his experience at Google, Meta, and HBO, he shares why marketing’s true purpose is growth—and why it takes empowered, hands-on teams to achieve it. For Alexander, success means cutting through bureaucracy, building brands people love, and embracing innovation fearlessly. From launching a hit reality show to experimenting with AI-driven content, he proves that bold ideas and authentic storytelling can drive real business growth.

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