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From Cost Centre to Growth Function: Insights from Dorota Martinez of Tech Data | CMO Chat
Dorota Martinez, Head of Marketing for ANZ at Tech Data APAC, explores how measurability, self-awareness, and breaking down silos are redefining modern B2B marketing. She emphasizes that marketing’s true purpose is growth, and why the leader must function as a "Connector" to achieve it. For Dorota, success means setting clear KPIs and overcoming the B2B attribution challenge in long sales cycles. By going "back to the basics" of understanding the audience and embracing an AI-driven future, she proves that collaboration and focused messaging drive real business value.
🎧 Watch the full interview and subscribe for more conversations with today’s top marketing minds!
#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #CMORole #GrowthMindset
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By The Ortus ClubDorota Martinez, Head of Marketing for ANZ at Tech Data APAC, explores how measurability, self-awareness, and breaking down silos are redefining modern B2B marketing. She emphasizes that marketing’s true purpose is growth, and why the leader must function as a "Connector" to achieve it. For Dorota, success means setting clear KPIs and overcoming the B2B attribution challenge in long sales cycles. By going "back to the basics" of understanding the audience and embracing an AI-driven future, she proves that collaboration and focused messaging drive real business value.
🎧 Watch the full interview and subscribe for more conversations with today’s top marketing minds!
#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #CMORole #GrowthMindset