Anthropic releases Claude 3.7 Sonnet with extended thinking mode, Microsoft Bing launches AI-native advertising placements, and three competing GEO frameworks from Finch, SEOValley, and Microsoft go head-to-head.

In this episode:

• Anthropic's Claude 3.7 Sonnet introduces 'extended thinking' mode with up to 128K tokens of internal reasoning before responding

• Microsoft Bing launches AI-native ad placements that appear as sponsored citations within AI-generated answers

• Finch, SEOValley, and Microsoft each publish competing GEO frameworks — we compare their core methodologies

• New study: structured data markup increases AI citation probability by 34% across tested domains

• Google's Search Generative Experience now accounts for an estimated 18% of all US search sessions