In this episode:

• How design evolved from a contained discipline in 2006 to absorbing everything by 2020

• Why low-code, no-code, the gig economy, and nearshoring created a race to the bottom on execution

• The three disciplines of market leaders — and which one actually resists commoditization

• How network effects are reshaping agencies, product teams, and businesses

• Why focus is the only real differentiator left

Chapters

• 00:00 The Evolution of Design and Technology

• 04:17 The Impact of AI on Design

• 09:33 Redefining the Value of Design

• 15:18 Focus and Niching Down in Design

• 21:24 Operational Excellence, Product Leadership, and Customer Intimacy

• 25:45 Navigating the Network Effect in Modern Business

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Links

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