This podcast explains how to manage uncertainty in business.
Uncertainty, is lack of knowledge. Will an event have meaningful impact?
Will it create significant change in business, economy, or society? Forecasting becomes very difficult, and decision-making, challenging. Mangers do not know how to plan the best response.
Reference and recommended reading : Courtney H, Kirkland J and Viguerie P, “Strategy Under Uncertainty”, Harvard Business Review, November – December 1997
Key words
Uncertainty, Volatility, Complexity, Ambiguity ,VUCA World, VUCA Environment,
how to cope with uncertainty, how to manage uncertainty in business,