This episode of the AI Edge Podcast for Enterprise Marketers explores the critical intersection of marketing strategy and technological advancement, specifically focusing on AI adoption through robust collaboration with the office of the CTO.

Join hosts Yadin Porter de Leon and Jessica Hreha as they welcome Kit Colbert, CTO of Invisible Technologies, a distinguished leader with over two decades of experience in technology innovation, including a significant tenure at VMware. Kit provides invaluable insights into fostering effective partnerships between CTOs and marketing teams for successful AI integration.

Key discussion points include:

• Topic Objectives: Defining the characteristics of successful collaboration between marketing and the CTO's office in the context of new AI technology adoption, drawing on illustrative examples from VMware's strategic journey.
• Strategies and Tactics: Methods for marketing teams to discern the strategic intent behind emerging AI technologies, and how to translate complex technical AI capabilities into compelling value propositions. The episode also examines the merits of a "hybrid" build/buy approach for enterprise AI solutions.
• Teams and Tools: An analysis of the similarities and distinctions between AI transformation and digital transformation, identifying essential new skills and training for marketing teams, and establishing a framework for evaluating AI tools within a collaborative marketing/CTO paradigm.
• Business Impact: Quantifying the significant business impact derived from an aligned marketing and CTO office on AI adoption, and its direct influence on enhancing customer engagement and driving sales performance.

The episode concludes with a "lighting round," offering concise updates on recent developments, projects, or announcements in generative AI and their implications for enterprise marketers.

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

[email protected]

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

In this illuminating episode of the AI Edge Podcast for Enterprise Marketers, hosts Yadin Porter de Leon, Jessica Hreha, and Michelle Moore sit down with Mike Kaput, Chief Content Officer at Marketing AI Institute and co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business.

Forget the endless quest for "the right AI tools." Mike challenges this common question, guiding listeners towards a more strategic approach to AI adoption in marketing. Discover how enterprise companies can shift their behavior, focusing on strategic intent rather than just tool acquisition.

The conversation delves into the core changes needed within marketing teams to effectively integrate AI, exploring practical AI tools that marketers can leverage today for enhanced content creation, personalization, and customer engagement. Mike shares insights on often-overlooked AI capabilities and discusses the evolving roles of marketers and marketing leaders in an AI-driven enterprise, highlighting essential skills for success.

Follow Mike on LinkedIn: https://www.linkedin.com/in/mikekaput/

Marketing AI Council: https://www.marketingaiinstitute.com/

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

[email protected]

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

In this episode, hosts Yadin Porter de Leon and Jessica Hreha welcome Hadley Ferguson, Director of Global Content, Community Operations at Uber. The discussion focuses on Uber's successful custom integration of AI tools at scale, highlighting how it serves as a "source of truth" for centralizing knowledge, ensuring compliance and brand consistency, automating content generation (over one million saved replies and 50,000 help center articles), and improving agent efficiency. Hadley also shares insights on integrating AI into existing workflows and proactively identifying support needs. The episode explores what it means for an organization to "Leverage AI," the necessary changes to make it happen, and the strategic intent behind such initiatives. Tune in for practical strategies, team and tool considerations, and the real business impact of AI implementation in a large enterprise.

LinkedIn: Hadley Ferguson, Director of Global Content, Community Operations at Uber

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

[email protected]

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Key Takeaways for Marketers

The podcast unveils critical insights about AI's role in modern marketing:

• Democratizing Opportunity: AI is a great equalizer, allowing creators at all levels to solve big business problems and elevate their organizational reputation.
• Expanding, Not Replacing: The goal is to use AI to expand thinking, not just confirm existing ideas. As Catherine Richards provocatively suggests, imagine approaching marketing like stand-up comedy - using AI to get closer to your audience and create emotionally resonant content.
• Strategic Implementation: Only 20-21% of companies are truly implementing AI beyond pilot projects. This presents a significant opportunity for forward-thinking marketers to gain a competitive edge.
• Risk Management: Successful AI adoption requires:

Practical Advice for AI Adoption

The guests recommend four key strategies:

• Learn Strategically: Understand which tools can improve creativity and efficiency
• Stand Out: Use AI to increase visibility and disrupt traditional processes
• Create Solutions: Move beyond simple task automation to strategic problem-solving
• Amplify Success: Showcase AI's impact internally and externally

Show Notes Links:

• Expera Consulting Website
• Ride the Wave Workshop Page
• Jasper's State of AI in Marketing Study
• Catherine and Bob's Blog Post: "It's Complicated"
• Omni Human Video Generation Technology

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

[email protected]

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

• 'Deus in machina': Swiss church installs AI Jesus to connect the digital and the divine
  • https://www.nbcnews.com/news/world/deus-machina-swiss-church-installs-ai-jesus-connect-digital-divine-rcna182973 
• Suno - AI-powered music creation 
  • https://suno.com/ 
• Coca Cola AI created ad 
  • https://www.youtube.com/watch?v=E3-J0MwvBSI
• Fivr "Nobody Cares" the musical 
  • https://www.youtube.com/watch?v=hJYvwmodYIU 

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

[email protected]

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Liza Adams - Consultancy: https://www.growthpath.net/

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

[email protected]

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Natalie Lambert’s Consultant Company: https://genedge.co/services

Marketing AI Conference (MAICON) Event: https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

[email protected]

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Find out more about Robert Rose at Robertrose.net

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

[email protected]

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Paul Roetzer on LinkedIn: https://www.linkedin.com/in/paulroetzer/

Marketing AI Institute: https://www.marketingaiinstitute.com/

Marketing AI Conference (MAICON): https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

[email protected]

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Jennifer Clemente's AI Certification Course: https://www.ragan.com/store/ai-certificate-course/

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

[email protected]

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/