205 – AI Empowerment – Microsoft 365 Copilot Unveiled for CSP Channel

An Ultimate Guide to Partnering Exclusive with Thomas Abel

Thomas Abel, the Microsoft 365 Business GTM Director, joins Ultimate Guide to Partnering for this exclusive interview following Microsoft's massive announcements, coming to you live from Microsoft Studios in Redmond, WA.

Thomas spearheads the expansion of Microsoft 365 Business, focusing on suites and premium value within the CSP channel. A collaborative team player, he crafts compelling partner narratives and strategies. Thomas drives partner profitability by strategically promoting upsells and attachments of Business Premium, Windows 365, and innovative premium offerings. His approach includes customizing formulas for strategic partners through incentives, promotions, and targeted programs.

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What You’ll Learn

* Microsoft's co-pilot for Microsoft 365 is now available in the CSP channel. 0:02

* AI-powered co-pilot for Microsoft 365 and its potential for partners. 4:47

* Microsoft's AI tools for partners and data protection. 9:35

* AI-powered Copilot for Microsoft 365 and its benefits for SMBs. 13:22

* AI-powered Copilot tool for Microsoft partners. 18:23

Why Ultimate Partner?

I am thrilled to welcome you into a world of unparalleled insights, best practices, and essential information designed to unlock your full potential as a partner and propel you towards your most ambitious goals.

Our journey began nearly seven years ago with a vision to empower partners in the complex world of tech giants like Microsoft, Google, and AWS. Today, Ultimate Partner is a beacon dedicated to revolutionizing your Cloud Go-To-Market (GTM) strategy and fostering ecosystem-led growth through this experience platform, including digital and live events, advisory services, and much more.

In an era defined by tectonic shifts, such as the global pandemic, economic headwinds, and the rise of AI, the role of hyperscalers has become increasingly critical. With investments of billions of dollars in ecosystems, technology, and customer acquisition costs, they have secured over $200 billion in customer commitments to durable cloud budgets. We stand on the precipice of a marketplace moment where simplifying and streamlining economic models associated with co-selling and ecosystem-led growth will shape the decade ahead.

Yet, as vendors and organizations demand more from us while resources diminish, we ask, “Where do we go? How do we navigate these seismic shifts? How do we thrive during this decade of the ecosystem?”

If you’re a partner, you’re likely grappling with these questions. The watering holes of the past no longer offer the guidance required to transform into a Cloud GTM and embrace ecosystem-led growth. That’s why Ultimate Partner exists – to be your trusted compass amidst the noise.

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Transcription – by Otter.