Ultimate Guide to Partnering®

Ultimate Guide to Partnering® episodes:

• 04.30.2024

  219 – Why Partnerships Fail and How to Fix Them!

  Janet Schijns joins Ultimate Guide to Partnering®. I'm excited to welcome my next guest to Ultimate Guide to Partnering. Janet Schijns is a go-to-market and profitable growth expert, board member, ecosystem growth expert, and megacosm guru. As CEO of JS Group,...

  
• 04.23.2024

  218 – Let Us Be Your Guide to Ultimate Partner Success!

  Our First Ultimate Guide to Partnering® Solocast in Years! This is my first solocast in the new Boca Raton Studio. Come listen as I share a synopsis of the first four months of 2024. Throughout the episode, I will dive deep into...

  
• 04.15.2024

  217 – Decoding AWS Marketplace Success: How Partners Achieved Billions Last Year.

  Josh Greene Joins Ultimate Guide to Partnering® We are excited to launch our first AWS episode in years. Join us as we delve into marketplace development and partnership success at AWS with our special guest, Josh Greene. Josh is responsible for...

  
• 04.08.2024

  216 – From Startup to Success: Unlocking Cloud Marketplace Growth Strategies

  Dexter Hardy Joins Ultimate Guide to Partnering® Dexter Hardy, President and Chief Technology Officer of Integral, a company that brings over two decades of IT expertise to helping companies massively shift to Microsoft Azure. Last year alone, Ntegral's over 300 Marketplace...

  
• 04.01.2024

  215 – Co-Sell Secrets Exposed: How Google Drives Growth with Partners

  Chelsea Berlucchi Joins Ultimate Guide to Partnering® Effective co-selling, its where the rubber meets the road on the path to successful partnering. In this episode of Ultimate Guide to Partnering, we delve into the intricate world of co-selling strategies alongside Chelsea...

  
• 03.25.2024

  214 – Unleashing $Billions in Growth: Chief Partner Officer Secrets with Greg Sarafin

  Greg Sarafin Joins Ultimate Guide to Partnering® In this episode, Greg Sarafin, Global Managing Partner—Alliance Ecosystem at EY, joins us to explore the pivotal role of the Chief Partner Officers, his career progression, and the dynamics of successful partnership and organizational...

  
• 03.18.2024

  213 – What Do You Need to Know about Modern Partnership Sales Success?

  Brandon Lee Joins Ultimate Guide to Partnering® Welcome to an exciting new episode of the Ultimate Guide to Partnering. Today, we dive deep into a topic we have not covered, Modern Selling and the Buyer's Journey, with special guest Brandon Lee,...

  
• 03.11.2024

  212 – Beyond the Hype: The True Power of Microsoft’s Marketplace for Partners

  Yvonne Muench Joins Ultimate Guide to Partnering® Join Vince Menzione as he sits down with Yvonne Muench, a seasoned leader in business strategy, product management, and partner programs. Together, Vince and Yvonne delve into the transformative power of marketplaces, emphasizing the...

  
• 03.04.2024

  211 – Why Does Every CEO Need to Be a Partnership Ecosystem Leader?

  Six Timer - Jay McBain Joins Ultimate Guide to Partnering® We are thrilled to welcome special guest Jay McBain, industry analyst, as he joins our host Vince Menzione for an enlightening discussion. Together, they navigate the ever-evolving landscape of the technology...

  
• 02.25.2024

  210 – How Does the Union of Two Remarkable Tech Titans Redefine the Category?

  Dee Burger & Tony Safoian Join Ultimate Guide to Partnering® In this episode, I'm joined by two remarkable leaders and friends. Dee Burger is the President of Insight North America, and Tony Safoian is the CEO of SADA Systems, a...

  
• 02.18.2024

  209 – 7 Keys to Unlocking “Pinnacle Partner Success” (Even When They Pivot)

  Ultimate Guide to Partnering® Special Join host Vince Menzione as he delves into the essential principles for achieving success in the dynamic partnership landscape, with a special focus on strategies tailored for Microsoft collaborations. In this episode, you'll discover the...

  
• 02.11.2024

  208 – Unlocking Ultimate Partner Success to Thrive in the Microsoft Ecosystem

  Ultimate Guide to Partnering® Special Interview Join Vince Menzione in this special episode of The Ultimate Guide to Partnering, where he shares insights from an exclusive interview conducted on the Partnerships Unraveled podcast hosted by Rick van den Bosch. Explore the...

  
• 02.04.2024

  207 – Unlocking FY24 Growth: AI, Partnerships & Customer Focus

  Microsoft’s Heather Deggans Joins Ultimate Guide to Partnering® Join Vince Menzione in a captivating conversation with Heather Deggans, VP of Microsoft Partner Go-to-Market for the Americas. Learn about Microsoft's FY24 priorities, AI focus, SMB opportunities, and the importance of partnerships. Discover...

  
• 01.28.2024

  206 -Your Acre of Diamond Revealed – Exclusive with Microsoft America SMC Leader

  Ultimate Guide to Partnering Exclusive with Sharon Schoenborn Unlock the secrets of successful partnerships with Microsoft's Corporate VP of Americas SMC, Sharon Schoenborn, on Ultimate Guide to Partnering®. Join us as she shares strategic insights into SMC business segments, AI...

  
• 01.21.2024

  205 – AI Empowerment – Microsoft 365 Copilot Unveiled for CSP Channel

  An Ultimate Guide to Partnering Exclusive with Thomas Abel Thomas Abel, the Microsoft 365 Business GTM Director, joins Ultimate Guide to Partnering for this exclusive interview following Microsoft's massive announcements, coming to you live from Microsoft Studios in Redmond, WA. Thomas...

  
• 01.14.2024

  204 – Empowering Healthcare Tech: Nina Somerville’s Vision at Microsoft

  Microsoft’s Nina Somerville Joins Ultimate Guide to Partnering® We are diving into the dynamic world of healthcare technology and partnership ecosystems with Microsoft's Vice President, Nina Somerville. Explore Microsoft's significant investments in healthcare, AI applications, and the keys to successful partnerships....

  
• 01.08.2024

  203 – Unlocking a Trailblazer Tech Journey Sparks Empowerment and Innovation!

  Sonic Wall's Michelle Regusa McBain Joins Ultimate Guide to Partnering® Dive into Michelle Ragusa-McBain’s inspiring journey, from her tech career to her advocacy for women in technology and business. Listen as Michelle, SonicWall's Global Channel Chief, speaks on cybersecurity partnerships, tech...

  
• 01.04.2024

  202 – Ultimate Partner LIVE: “A Journey of Teamwork, Faith, and Igniting Partnerships”

  Listen as Vince Menzione Kicks Off LIVE in Dallas Building an event from scratch in 100 days is not for the faint of heart. I am incredibly grateful to everyone involved in the process. The friends who said "just do it",...

  
• 12.19.2023

  Holiday Encore – Unleashing Partner Business Growth in 2024!

  Microsoft President Kevin Peesker, Joins Ultimate Guide to Partnering® We are bringing you some of the best episodes of 2023 to help you prepare for success in 2024 and recognize Kevin Peesker as the Ultimate Partner Leader of the Year for...

  
• 12.17.2023

  Holiday Encore – John Jester: Reshaping Veeam’s Future with a Partner-First Approach

  We are bringing you some of the best episodes of 2023 to help you prepare for success in 2024; this one is an incredible example of a Top ISV Transforming to a Cloud Model. A Top Industry Executive Joins Ultimate Guide...

  
• 12.16.2023

  Holiday Encore – Google Cloud: Unlocking a $30 Billion Opportunity for Tech Leaders

  Google’s Ecosystem Leader for North America Joins Ultimate Guide to Partnering® We are bringing you some of the best episodes of 2023 to help you prepare for success in 2024; this one is part of a MASTERCLASS Series working with Google...

  
• 12.13.2023

  Holiday Encore – How Did a Channel Juggernaut Pivot to Become a Leading Solutions Provider?

  Insight President, Dee Burger, Joins Ultimate Guide to Partnering® We are bringing you some of the best episodes of 2023 to help you prepare for success in 2024; this one is a MASTERCLASS in Transformation. Note this interview was recorded well before...

  
• 12.11.2023

  Holiday Encore – How do you leverage the massive $200 Billion opportunity in Cloud GTM?

  The CEO of Tackle Joins Ultimate Guide to Partnering® Bringing you some of the top episodes of the year for this end-of-year round-up. Are you ready to learn to leverage the massive $200 billion cloud opportunity in Cloud GTM working with...

  
• 11.29.2023

  201 – Oracle Cloud Innovation: A Masterclass, with Ross Brown

  Ross Brown Joins Ultimate Guide to Partnering® Embark on a transformative journey with us, as we invite Oracle's own Ross Brown to illuminate the trailblazing path Oracle Cloud is carving in the tech world. In this condensed power session, we strip...

  
• 10.20.2023

  200 – Partner Mindset Mastery: Celebrating 200 Episodes with Michael Gervais

  Dr. Mike Gervais Join Ultimate Guide to Partnering® Welcome to a milestone episode of the "Ultimate Guide to Partnering" podcast! I can hardly believe it's our 200th episode. To mark this special occasion, we're diving into a foundational principle of partnership...

  
• 10.12.2023

  199 – Unlocking the Future of Partnerships: Celebrating 199 Episodes with Industry Friends

  Two Fellow Podcasters Join Ultimate Guide to Partnering® There are moments in one's journey that are marked not just by the miles covered but by the company kept. As we herald the 199th Episode of Ultimate Guide to Partnering, I'm honored...

  
• 10.03.2023

  198 – Discover the Winning Approach that Made this Microsoft Partnership Stand Out

  Quisitive Chairman and CEO Joins Ultimate Guide to Partnering® If you're focused on forging successful partnerships with industry leaders like Microsoft and are seeking actionable strategies to scale your business in FY24, then you're in the right place. Welcome to "The...

  
• 09.28.2023

  197 – Gain a Competitive Edge with an Award-Winning Generative AI Partner

  Quisitive EVP, Lane Sorgen Joins Ultimate Guide to Partnering® In the wake of Microsoft's Inspire announcements on generative AI and co-pilot, the opportunity landscape for partners is evolving rapidly. Whether you're a novice or a seasoned veteran in Microsoft's ecosystem, this...

  
• 09.20.2023

  196 – Maximizing Microsoft Partnership Success: FY24 Strategies with Sarah Steiger!

  Microsoft America's GM for SI & Advisory Joins Ultimate Guide to Partnering® Do you want to learn how to engage as a solutions partner with Microsoft's Americas organization, reaching over 6000 enterprise customers in the Americas business? Are you interested in...

  
• 09.06.2023

  195 – Nina Harding on Pivotal Microsoft America’s Moves at Inspire!

  Microsoft's CVP for America's Partner Business Joins Ultimate Guide to Partnering® Are you prepared for an in-depth look at key updates following the Microsoft Inspire conference? Interested in hearing from Nina Harding, the leader of Microsoft America's Partner Business GPS, on...

  
• 08.30.2023

  194 – Pioneering Microsoft Alliance for Unparalleled Growth in FY 2024 with Neeti Gupta

  Head of Hyperscaler Business Development and Alliances - Microsoft at VMware Joins Ultimate Guide to Partnering® Are you a partner looking to tap into the massive opportunity to partner with hyperscalers like Microsoft? Are you struggling to achieve your greatest results...

  
• 08.14.2023

  193 – How is Google Building a Secure and Compliant Government Cloud?

  Google's Public Sector Partner Leader Joins Ultimate Guide to Partnering® Are you eager to explore the fascinating world of innovative cloud capabilities and their impact on the public sector markets? Are you looking to learn how one of the big three...

  
• 08.01.2023

  192 – Julie Sanford Reveals Microsoft’s Game-Changing Moves at Inspire!

  Microsoft's VP for Partner GTM, Programs & Operations Joins Ultimate Guide to Partnering® In a world where technology constantly pushes boundaries, the recent Microsoft Inspire conference set the stage for groundbreaking announcements, including the emphasis on artificial intelligence and the renaming...

  
• 07.25.2023

  191 – Unlocking Ecosystem Success: How Embracing an Untraditional Path to Focus on Outcomes?

  Hubspot's Leader for GTM Strategy for Ecosystem Joins Ultimate Guide to Partnering® Excited to welcome Barrett King, Hubspot's Leader for GTM Strategy for Ecosystem joins Ultimate Guide to Partnering us to help you as a Partnership Leader think about Outcomes. Barrett...

  
• 07.14.2023

  190 – March to Inspire – Why You Need to Invest in Successful Brand Marketing?

  With Microsoft Inspire only a few days away, I’m bringing back this fantastic episode to help you better understand from a Microsoft Partner's Chief Brand Officer. If you wish to hear from this amazing leader, please join us on July...

  
• 07.12.2023

  189 – The March to Inspire – What You Need to Know Before Your Go?

  An Ultimate Guide to Partnering® Guide to Microsoft Inspire For this Microsoft Inspire special edition, I'm joined by two industry friends, Per Werngren and Rob Fegan, for a chat about the renowned event and what to look for this year...

  
• 07.11.2023

  188 – March to Inspire – How Can Microsoft Partners Achieve Their Greatest Results Co-Selling?

  A Microsoft Top Seller Joins Ultimate Guide to Partnering® With Microsoft Inspire in one week, I'm bringing back this amazing episode to help you better understand from a top Microsoft Seller effective Co-Selling strategies to grow your business. Carson Heady is...

  
• 07.10.2023

  187 – The March to Inspire – Decoding Microsoft’s Partner Program with Dan Rippey

  Microsoft’s Partner Program Lead Joins Ultimate Guide to Partnering® With Microsoft Inspire less than two weeks away, I'm bringing back this fan-favorite episode of Ultimate Guide of Partnering® features Dan Rippey, one of the most influential people shaping the future of Microsoft’s partner...

  
• 07.03.2023

  186 – What is the Impact of the Hyperscalers on the Channel Ecosystem?

  An Ultimate Guide to Partnering® 4th of July Cross Pod Takeover! Wondering what role the three cloud hyperscalers, AWS, Microsoft, and Google can play in your partner strategy? Today I'm sharing an episode of my fellow podcast host's, Rob Spee's...

  
• 06.27.2023

  185 – How to Leverage the Massive $200 Billion Opportunity in Cloud GTM?

  The CEO of Tackle Joins Ultimate Guide to Partnering® Are you ready to learn how to leverage the massive $200 billion cloud opportunity in Cloud GTM working with leading providers like Microsoft, Amazon, and Google? Are you interested in learning how...

  
• 06.12.2023

  184 – How Google Cloud Fuels Partner Success through Innovative Solutions?

  Google’s Director of Partner Solutions Joins Ultimate Guide to Partnering® Want to learn how Google Cloud fuels partner success through innovative solutions? In this Ultimate Guide to Partnering episode, Rebecca Potts, Director of Partner Solutions for Google Cloud, NA, sheds light...

  
• 06.05.2023

  183 – How does Google Cloud’s Partner Engineering Drive the Use of AI for Good?

  Google’s Partner Engineering Head Joins Ultimate Guide to Partnering® Google Cloud is approaching a $30B business, and its partners have witnessed remarkable success in driving bold digital transformation journeys for customers. In this Ultimate Guide to Partnering episode, Clive D'Souza...

  
• 05.30.2023

  182 – How Google Cloud is Helping ISV Partners Drive Customer Success?

  Google’s Managing Director of ISV Sales Joins Ultimate Guide to Partnering® Google Cloud is approaching a $30B business, and its partners have witnessed remarkable success in driving bold digital transformation journeys for customers. In this Ultimate Guide to Partnering episode,...

  
• 05.23.2023

  181 – How Google Cloud’s Channel Partner Leader Drives Success with Precision Partnering?

  Google’s Channel & Strategic Partner Leader Joins Ultimate Guide to Partnering® Google Cloud is approaching a $30B business, and its partners have witnessed remarkable success in driving bold digital transformation journeys for customers. In this episode of Ultimate Guide to...

  
• 05.16.2023

  180 – What Makes A Great Services Partner, Google Cloud’s Leader Decodes It?

  Google’s Services Partner Leader Joins Ultimate Guide to Partnering® Google Cloud is approaching a $30B business, and its partners have witnessed remarkable success in driving bold digital transformation journeys for customers. In this episode, Chris Voss, Director of North American...

  
• 05.07.2023

  179- Precision Partnering with Google Cloud: Unlocking a $30 Billion Opportunity for Tech Leaders.

  Google’s Ecosystem Leader for North America Joins Ultimate Guide to Partnering® Google Cloud is approaching a $30 billion business, ranking it number three of the leading cloud providers, or "hyperscalers." Google Cloud creates a massive opportunity for partners to help Google's...

  
• 04.18.2023

  178 – Unleashing Partner Business Growth with Microsoft’s President of SMC and Digital

  Microsoft President, Kevin Peesker, Joins Ultimate Guide to Partnering® At Ultimate Guide to Partnering, the top partnership podcast, we uniquely feature the leaders, the best in the business from leading tech organizations and hyperscalers who are driving the greatest impact in...

  
• 04.11.2023

  177 – How Did a Channel Juggernaut Pivot to Become a Leading Solutions Provider?

  Insight North America's President, Dee Burger, Joins Ultimate Guide to Partnering® In today's fast-paced digital world, businesses constantly seek innovative solutions to stay ahead of the competition. One of the biggest game-changers in recent years has been the transformation to cloud...

  
• 03.27.2023

  Women’s History Month – One Bold CEO’s Passion for Technology, Partners, and Future-Focused Leadership

  Crayon CEO, Melissa Mulholland, Joins Ultimate Guide to Partnering® If you want to learn how this leader's passion for technology, partners, and future-focused leadership led her on a journey to CEO of Crayon, you won't miss this special Women's History Month...

  
• 03.20.2023

  176 – A Bold Path. Can Partner Leadership Principles Propel Human Achievement at UIPath?

  UIPath's Channel Leader Joins Ultimate Guide to Partnering® Ultimate Guide to Partnering®, brings you the partnership leaders shaping the future of technology and driving digital transformation. In this episode, I’m excited to welcome back a former Microsoft Partner leader and a...