Join hosts Andy Sack and Adam Brotman as they sit down with Hugh Weber, President of Business Operations at Seattle Sounders FC, to explore how AI is reshaping sports management. Hugh dives into the team’s AI journey, revealing game-changing strategies, cultural shifts, and key lessons from integrating AI into operations. Hear firsthand about the productivity boosts, decision-making insights, and the challenges of embracing innovation in a fast-paced industry. Plus, Andy and Adam’s post-episode commentary delves into the future of AI—unpacking agentic AI, text-to-action capabilities, and strategic planning for businesses looking to harness AI’s full potential. Don’t miss this compelling conversation about the present and future of AI in sports and beyond.

In this episode of AI First with Adam & Andy, our hosts discuss insights from their interview with Neil Patel, focusing on the impact of AI on consumer behavior, the importance of SEO and GEO for business leaders, and strategies for future-proofing businesses through AI. They explore how consumer behavior has shifted with the rise of AI, the need for businesses to adapt their marketing strategies, and the role of AI tools in enhancing brand awareness and product improvement.

Marketing visionary Neil Patel, Co-Founder of NP Digital, breaks down how AI is reshaping search, SEO, and brand strategy. As AI-driven platforms like ChatGPT, Google AI Overviews, and Instagram Search become the new gatekeepers of information, Neil reveals why businesses must move beyond traditional SEO and embrace "Search Everywhere Optimization."

Neil gives a masterclass on how AI is influencing consumer behavior and what it means for Google’s dominance, the role of brand visibility and real estate in AI search results, why brand mentions are the new word-of-mouth marketing, and how companies can future-proof their digital presence. Neil also shares real-world strategies for optimizing across AI-driven platforms, leveraging generative search, and maintaining a competitive edge in a rapidly evolving landscape.

Whether you're a founder, marketer, or executive, this episode is jam-packed with insights you can't afford to miss.

In this episode of AI First, hosts Adam Brotman and Andy Sack engage with Brice Challamel, VP of AI Products and Platforms at Moderna, to discuss the transformative impact of generative AI on business operations. Brice shares how Moderna has successfully integrated AI into its culture, enhancing decision-making processes, productivity, and cross-functional collaboration. The discussion highlights actionable strategies for promoting AI adoption, addressing cultural shifts, and overcoming resistance to change.

In the follow-up commentary, Adam and Andy reflect on their conversation with Brice, emphasizing the strategic implications of AI adoption and looking ahead to upcoming advancements like agentic AI and text-to-action capabilities. They provide practical advice for leaders aiming to integrate AI into their organizations.

Welcome to the inaugural episode of AI First with Adam and Andy! Kicking off the new year, hosts Andy Sack and Adam Brotman share their bold predictions for AI in 2025. From the rise of AI-powered search and agentic AI to Apple's big move into artificial intelligence, this episode explores the trends set to disrupt businesses, reshape industries, and influence our daily lives.

Topics include:

• Will AI search finally challenge Google’s dominance?
• Why 2025 is the year of agentic AI and generative video.
• How Apple and Elon Musk’s X.AI will transform the AI landscape.
• The surprising intersection of AI and Web3.

Join Adam and Andy as they break down these trends and explain what business leaders need to know to stay ahead in the AI-first future.