AI for B2B Sales and Marketing

Knowing what content your buyers are consuming is an important first step in any ABM strategy. But knowing the content as well as the context of the information, is where B2B companies can gain true insight.

It's called a context engine.

It sounds AI and futuristic, because it's both.

And we found an expert to tell us all about it: Joining us on this episode of AI for B2B Sales and Marketing is our very own Jim Manley.

Jim is the Director of Product Management here at MRP, and he's also what he calls a self-taught data scientist. He spent several years in product management at Fortune 50 companies, such as Comcast and Amazon, and has an MBA as well as a computer science degree.

He came on the show to tell us all about how he helped develop this new feature, a "context engine."

He explores how B2B companies with ABM strategies are leveraging AI to determine what content their buyers are consuming. But, the next step of AI and machine learning includes not only the content itself, but the context and manner surrounding the information. The most fascinating thing about this context engine, is it's already here.

Listen in to hear Jim unpack this exciting new piece of AI and machine learning.

"What is insurance, if not a data company?" These are the words of Jason Carvalho, COO at Finaeo, the world's first digital MGA. Their company is revolutionizing the insurance and financial industries with fintech, by focusing on the advisor, teaming them with a digital assistant, and creating bionic advisors.

Finaeo doesn't believe fintech will push advisors out of the industry. Rather, it is built upon the premise that advisors are the best-suited to serve the insured end user. Advisors need a fintech toolbelt that allows them full access to the available products, and schedules their day-to-day.

In this episode, Jason shares the future of fintech, and how it's deconstructing banks and the financial and insurance industries in an era of legacy systems and 50-page applications.

By giving advisors access to the world's insurance and financial products, costs are dropping, and machine and human are combining to create the world's bionic financial advisors.

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The transformative power of AI reaches a new dimension in sales training. CRM systems were a start, but they simply cracked the door into the larger depths of technology capabilities for sales teams.

With modern advancements in AI and machine learning, CEO Jürgen Heyman and his team at Sales Performance International are using technology-driven tools to analyze sales performance and diagnose inefficiencies. They empower global sales initiatives by uncovering root problems and enabling B2B businesses to double-down on those processes delivering the greatest impact.

Jürgen joined us on our latest AI for B2B Sales and Marketing podcast and offered some powerful insights into the new developments of AI and its impact on global sales. He shows B2B companies how they can better leverage modern technology to create the most effective and efficient processes and sales teams.

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If there is one industry that's ready for disruption, it's pharma. Up to 80% of the data captured within the pharma industry can be unstructured data, making it difficult to capture the data into meaningful insights along with their pursuit of saving lives.

Saama Technologies is changing that. Saama is using Natural Language Understanding to capture data in the language of nurses and doctors, and then turning that data into usable analytics.

For years, chicken scratch on doctors notes has been a primary method of data capture, but with Saama's tech, pharma is seeing real results that drive better decision-making.

We spoke with their Director of Marketing Programs, Crystal Black, who let us in on all that Saama is up to with AI. Crystal has nearly two decades of marketing experience in various industries but her passion for pharma is exhilarating — she's not just marketing a product that creates revenue.

She's marketing a product that ultimately saves lives.

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Soon, companies won't be able to solve business challenges without Artificial Intelligence. Huma Abidi--an Engineering Director in Intel's Artificial Intelligence Products Group--explained that "Software is how humans interact with hardware;" and to keep up with the pace at which technology is moving, "AI is essential to new software innovations."

That's why Intel's mission is to serve as a role model and advocate for the democratization of technology. In other words, by focusing on open-source software and making it accessible to developers, AI and Machine Learning developments are being made extremely quickly -- ultimately, helping their clients predict and stay ahead of the unique challenges their businesses face.

During this episode, we discuss specific examples of how Intel is developing AI hardware and software solutions for companies, as well as a few of the open source projects Intel is currently working on.

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In this episode, we are joined by James Corcoran, who's the SVP of Products and Solutions/Innovation at Kx Systems - a company, leading the industry in high performance, memory computing, streaming analytics and operational intelligence.

Listen in, as we discuss the evolution of computer memory and data storage technology, as well as an in-depth look into KX's unique role in the landscape of Artificial Intelligence.

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It's not what you know; it's who you know. Or more accurately, it's who you and your employees and co-workers know.

Everyone in your organization has connections to hundreds of other people. Not all of those people will be links to possible sales, but it makes sense to pay attention to existing connections between members of your company and your potential target accounts.

If you take a look at who people in your company already know, you may be able to double your business just by activating those existing relationships.

In this episode, Steve Amedio, CEO at TKXS, explains how his company is harnessing the power of who they know to increase business and revenue.

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Traditionally, banks relied on rules-based technology to combat money laundering. But with its 95% false positive rate, that technology led to teams of people chasing dead ends. Machine learning and artificial intelligence is upending that model by crunching vast amounts of data to learn what anomalies indicate crime. It's bringing precision and efficiency to the global fight against drugs, terror, and human trafficking.

We invited David McLaughlin, CEO of QuantaVerse, to come on an Artificial Intelligence for B2B Marketing podcast. He talked about how his company is using AI and machine learning to provide insights into data that reduce financial crime against companies in the banking sector.

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AI is fascinating. It is transforming sales and marketing organizations across the globe. Are you interested in hearing about the organizations moving forward in the world of AI?

If so, you should listen to AI for B2B Sales and Marketing with host Jim Regan.

Jim co-founded MRP 16 years ago. MRP is an account based marketing platform with predictive analytics baked into its core. They understand the valuable role AI plays in increasing customer engagement.

Listeners will get to hear stories about large organizations that are beginning to implement AI, what's working, what didn't work, and what their next steps are.