Charlie Ninegar is the COO of DSS Games, a fast-growing tabletop card games company on a mission to get people off their phones and back around the table. In this episode recorded live at eTail Palm Springs, we dig into how DSS Games stole market share while their category actually shrank, through relentless content quality, brand discipline, and a team-first approach to AI adoption.

Topics covered:

• Growing in a shrinking market through content-first strategy
• TikTok-first organic content: from 1,200 videos/year to fewer but higher-impact
• Custom GPTs as a practical first step for AI adoption
• Change management: why some young employees resist AI (and what to do about it)
• The coming shift from "no AI in creative" to AI-assisted brand content
• Why the AI arms race looks different outside the tech bubble

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In this insightful interview, Iman from eTale shares how his apparel brand adapted to supply chain disruptions, leveraged AI for rapid testing and inventory management, and built customer loyalty through experimentation. Discover strategies for agility, AI integration, and maintaining innovation in a challenging market.

• Supply chain agility and on-demand inventory
• AI-driven rapid testing and decision-making
• Building customer loyalty and increasing LTV

In this interview, Angela Clark, VP of Digital at Patagonia, shares insights on how the brand navigates market disruptions, leverages storytelling, and integrates AI to enhance customer engagement and long-term brand loyalty.

• Patagonia's response to tariffs and market disruptions
• The role of storytelling in brand loyalty
• AI and personalization in retail

Only 2-3% of Manchester City fans will ever set foot in the stadium. So how do you build a business around the other 97%? Ron Li has spent his career figuring that out.

Body:

Ron Li is VP of Data Intelligence & Strategic Partnerships at the Phoenix Suns, where he oversees AI and data strategy across five properties — the Suns (NBA), Mercury (WNBA), Valley Suns (G League), Footprint Center, and the team's hospitality portfolio.

Before the Suns, Ron was employee #4 on the PGA Tour's international business team and helped build EA's competitive gaming division from scratch. He's also a former professional esports player.

In this episode, Ron breaks down:

• Why sports teams can't think of themselves as an events business anymore
• How the Suns use visual AI to measure sponsorship value in real-time
• AI agents handling season ticket billing, lapsed fans, and new prospect lists
• The Verizon 5G practice facility partnership and what "strategic" really means
• Why a clean data foundation matters more than any AI tool
• His hiring philosophy: curiosity over credentials
• The e-bike analogy every business leader needs to hear

  
  If you lead a team figuring out where AI fits in your business, this conversation is a blueprint — not theory.

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