In this episode of the AI for Business Owners Podcast, host Jeff Torello is joined by Bryan Toton, the Founder & CEO of Crown Biome, and President at Eat for Prosperity, to explore how AI is transforming the way we detect chronic diseases. Bryan discusses his company's innovative approach of using dental plaque microbiome analysis to detect inflammation and other health risks, offering a non-invasive alternative to traditional stool or saliva samples. This cutting-edge technology is integrated into electronic health records (EHR), enabling faster and more accurate diagnoses and treatment recommendations.

Key Takeaways

• How dental plaque can be used to detect chronic diseases and inflammation

• The role of AI in analyzing microbiome data and integrating it into electronic health records (EHR)

• The development of algorithms for chronic illness detection and disease risk assessment

• How Crown Biome is working with dental schools and healthcare providers to test and refine its technology

• The business model of incentivizing dentists to incorporate chronic disease detection into their practices

Noteworthy Quotes

• "Your mouth is like the gateway to your body. If you have levels of inflammation, like periodontitis or gingivitis, you likely have deeper inflammation elsewhere in your body." – Bryan Toton

• "AI is going to make us able to get there faster. It's going to fast-track the ability to do things we want to do." – Jeff Torello

• "The goal is to move from being a reactive dentist to a proactive, preventative health provider." – Bryan Toton

• "The idea is to offer the same metrics as stool samples, but within the convenience of a dental appointment." – Bryan Toton

• "We're looking at the future where doctors will work with AI to provide more rapid, customized treatments based on individual data." – Bryan Toton

Key Timestamps

00:00 – Introduction: Meet Bryan Toton, Founder & CEO

01:18 – How Crown Biome is revolutionizing disease detection plaque

02:11 – The role of AI in analyzing microbiome, integrating into health records

06:11 – The business model: Incentivizing dentists to become part health process

10:52 – How AI is transforming preventative shifting the model

16:48 – Crown Biome's phase: From research testing in schools

23:11 – The future of AI in healthcare: personalized disease risk

21:31 – Closing thoughts: Moving from reactive to proactive care solutions

FOLLOW OUR GUEST BRYAN TOTON ON:

• Bryan's LinkedIn: https://www.linkedin.com/in/bryan-toton/

• Website: https://crownbiome.com/

• Crown Biome LinkedIn: https://www.linkedin.com/company/crownbiome/

• Eat for Prosperity LinkedIn: https://www.linkedin.com/company/eatforprosperity/

FOLLOW OUR HOST JEFF TORELLO ON:

• LinkedIn: https://www.linkedin.com/in/jtorello/

• Website: https://sinjun.ai/

FOLLOW SINJUN AI ON:

• LinkedIn: https://www.linkedin.com/company/sinjunai/

• Website: https://sinjun.ai/

• X (Twitter): https://x.com/sinjunai

• Instagram: https://www.instagram.com/sinjun.ai/

• Facebook: https://www.facebook.com/Sinjun-AI/

• YouTube: https://www.youtube.com/@SinjunAI

FOLLOW AI FOR BUSINESS OWNERS PODCAST ON:

• Spotify: https://open.spotify.com/show/3yi0lfb6ZtSuqRvKh6a2e1?si=88f9e649d1f546c8

• YouTube: https://www.youtube.com/@AIforBizOwners

• Apple Podcast: https://podcasts.apple.com/gb/podcast/ai-for-business-owners/id1823255627

In this episode of the AI for Business Owners Podcast, host Jeff Torello speaks with Dr. Brandy Archie, an occupational therapist and the founder of AskSAMIE. Dr. Brandy shares how her experience in the medical system led her to create AskSAMIE, a platform designed to help people age in place and manage disabilities through home modifications, adaptive equipment, and AI-powered resources.

The conversation highlights how AI is transforming healthcare services, particularly for aging populations, by making solutions more accessible and efficient. Dr. Brandy discusses the journey from traditional methods to AI-driven tools that improve patient care and streamline workflows for healthcare professionals.

Key Takeaways

• How AI is transforming the way healthcare professionals and patients manage aging and disabilities
• The shift from analog to AI: Dr. Brandy's journey from printed sheets to AI-driven solutions
• The importance of constantly updating AI tools to ensure relevant recommendations
• How AI allows for personalized, free-form input from users, making it easier to deliver customized care
• The challenges and benefits of AI in sensitive fields like healthcare and therapy
• Why AI is a "force multiplier" for business owners, enhancing productivity and efficiency
• The future of agentic AI tools in personal and professional life, from booking flights to automating daily tasks

Noteworthy Quotes

• "AI multiplies our productivity seriously." – Dr. Brandy Archie
• "AI allows you to just ask it in your own words and get an answer." – Dr. Brandy Archie
• "AI, when used correctly, is a force multiplier." – Jeff Torello
• "Instead of hiring more staff, smart teams look to automate and integrate." – Dr. Brandy Archie
• "AI is a powerful assistant that can make our work much more efficient." – Dr. Brandy Archie
• "It's not about replacing the human touch, but enhancing it with technology." – Jeff Torello

Key Timestamps

00:00 – Introduction: Meet Dr. Brandy Archie and her background in occupational therapy

04:30 – Transitioning from the hospital system to private practice

06:48 – How AI is reshaping patient care and improving accessibility

09:04 – The challenges and rewards of implementing AI in healthcare

23:11 – The rise of personalized AI agents: What use cases are really helpful

30:41 – The future of AI in healthcare: Automating workflows and enhancing productivity

34:01 – Overcoming AI's limitations and ensuring the ethical use of technology

41:24 – Final thoughts by Dr. Brandy Archie

FOLLOW OUR GUEST DR. BRANDY ARCHIE ON:

• LinkedIn: https://www.linkedin.com/in/drbrandyarchie/
• AskSAMIE Instagram: https://www.instagram.com/asksamie/
• Website: https://www.asksamie.com/
• AskSAMIE facebook: https://www.facebook.com/profile.php?id=61576637737759#

FOLLOW OUR HOST JEFF TORELLO ON:

• LinkedIn: https://www.linkedin.com/in/jtorello/

FOLLOW SINJUN AI ON:

• LinkedIn: https://www.linkedin.com/company/sinjunai/
• Website: https://sinjun.ai/
• X (Twitter): https://x.com/sinjunai
• Instagram: https://www.instagram.com/sinjun.ai/
• Facebook: https://www.facebook.com/Sinjun-AI/
• YouTube: https://www.youtube.com/@SinjunAI

FOLLOW AI FOR BUSINESS OWNERS PODCAST ON:

• Spotify: https://open.spotify.com/show/3yi0lfb6ZtSuqRvKh6a2e1?si=88f9e649d1f546c8
• YouTube: https://www.youtube.com/@AIforBizOwners
• Apple Podcast: https://podcasts.apple.com/gb/podcast/ai-for-business-owners/id1823255627

In this episode of the AI for Business Owners Podcast, host Jeff Torello chats with Tao Ghazarian, co-founder of PhrenTech and One Tech Pony. Tao shares how she uses AI to transform spontaneous ideas into full-fledged products, build mental wellness apps like Binaurality, and collaborate seamlessly with developers, even without deep technical knowledge.

From prompt engineering to vibe coding and model context protocols, Tao and Jeff explore the practical, creative, and even philosophical dimensions of AI in entrepreneurship. This is a must-listen for anyone who has a great idea but lacks the technical chops. AI might be the co-founder you've been waiting for.

Key Takeaways

• Why AI is Tao's go-to for app ideation, validation, and research

• How Binaurality blends music and brain science for better mental health

• What vibe coding is and how non-techies can prototype UI with it

• How Tao uses multiple AI models to refine ideas and test feasibility

• What MCP (Model Context Protocol) tools mean for small business automation

Noteworthy Quotes

• "I'm just the ideation girl — AI helps me validate and prototype ideas at 3AM." – Tao Ghazarian.

• "If you prompt well, AI will actually build the next version of itself." – Jeff Torello

• "Using multiple AI models is like sending memes to different friends — you get different vibes back." – Tao Ghazarian

• "Vibe coding lets creatives take control of the user experience without writing backend code." – Jeff Torello

• "AI removes the gatekeeping from software development." – Tao Ghazarian

Key Timestamps:

00:00 – Introduction: Meet Tao Ghazarian, founder of One Tech Pony

01:29 – Launching Binaurality: Mental health meets custom sound therapy

03:19 – Music and memory: How sound triggers emotion and nostalgia

04:38 – Tao's AI journey: Ideating, researching, and building smarter

06:09 – Prompt engineering 101: Conversational research and model behavior

09:44 – AI personas: How Tao builds "character-based" AIs for business

15:32 – Multi-model prompting: Tools like Mammoth and You.com

25:13 – Toolchains & MCPs: Letting AI use tools to work smarter

32:33 – Vibe coding: How non-developers create functioning app UIs

47:09 – App stores of the future: One-off, disposable AI apps

48:43 – Will AGI arrive? Philosophical musings on sentient AI

FOLLOW OUR GUEST TAO GHAZARIAN ON:

• LinkedIn: https://www.linkedin.com/in/taofleury/

• PhrenTech LinkedIn: https://www.linkedin.com/company/phrentech/

• PhrenTech Website: https://www.phrentech.com/

• One Tech Pony LinkedIn: https://www.linkedin.com/company/prettypleaseplanning/

• One Tech Pony Website: https://www.onetechpony.com/

FOLLOW OUR HOST JEFF TORELLO ON:

• LinkedIn: https://www.linkedin.com/in/jtorello/

• Website: https://sinjun.ai/

FOLLOW SINJUN AI ON:

• LinkedIn: https://www.linkedin.com/company/sinjunai/

• Website: https://sinjun.ai/

• X (Twitter): https://x.com/sinjunai

• Instagram: https://www.instagram.com/sinjun.ai/

• Facebook: https://www.facebook.com/Sinjun-AI/

• YouTube: https://www.youtube.com/@SinjunAI

FOLLOW AI FOR BUSINESS OWNERS PODCAST ON:

• Spotify: https://open.spotify.com/show/3yi0lfb6ZtSuqRvKh6a2e1?si=88f9e649d1f546c8

• YouTube: https://www.youtube.com/@AIforBizOwners

• Apple Podcast: https://podcasts.apple.com/gb/podcast/ai-for-business-owners/id1823255627

In this episode of the AI for Business Owners Podcast, host Jeff Torello sits down with John Steele, founder of John Steele Consulting, to explore the game-changing impact of automation and AI on startups and small businesses.

John shares how his background in journalism shaped his SEO and content strategy skills, and how he now helps clients in B2B SaaS and EdTech streamline workflows, integrate tools, and get the most out of their digital stack.

This conversation is essential for business owners seeking to scale efficiently, particularly with lean teams, by leveraging smart automation and forward-thinking AI strategies.

Key Takeaways

• How to land your first consulting clients through existing relationships

• Why your content library is a goldmine for automation and reuse

• How SEO is evolving into GEO (Generative Engine Optimization)

• Why prompt engineering is critical to effective AI use

• What the rise of personalized agents means for privacy and marketing

Noteworthy Quotes

• "You probably can't build these models without our data being online, and most people are fine with that." – John Steele

• "People aren't searching anymore, they're prompting. That changes how content is found." – Jeff Torello

• "Instead of hiring more staff, smart teams look to automate and integrate." – John Steele

• "Your chatbot can serve up answers from your blog. That's a new kind of customer experience." – John Steele

• "GEO means your brand content must be meaningful, conversational, and context-aware." – Jeff Torello

Key Timestamps:

00:00 – Introduction: Meet John Steele and his consulting background

02:07 – Launching a consultancy: Getting the first long-term client

05:11 – Content marketing automation: From journalism to SEO strategy

10:59 – Social media as SEO: Why experience matters more than keywords

16:11 – Generative AI vs Google: The future of search and brand visibility

19:20 – Prompting matters: Why your input shapes AI output

26:43 – The rise of AI agents: What does that mean for user privacy?

37:54 – Automating operations: Can AI agents run your workflow?

39:51 – Wrap-Up: Caution, optimism, and the future of AI in business

FOLLOW OUR GUEST JOHN STEELE ON:

• LinkedIn: https://www.linkedin.com/in/johsteele/

• Instagram: https://www.instagram.com/johsteele1229/?hl=en

• John Steele Consulting Instagram: https://www.instagram.com/jsc4you/

• John Steele Consulting Facebook: https://www.facebook.com/p/John-Steele-Consulting-61570223978408/

• John Steele Consulting LinkedIn: https://www.linkedin.com/company/johnsteeleconsulting/

• Website: https://www.johnsteeleconsulting.com/

FOLLOW OUR HOST JEFF TORELLO ON:

• LinkedIn: https://www.linkedin.com/in/jtorello/

• Website: https://sinjun.ai/

FOLLOW SINJUN AI ON:

• LinkedIn: https://www.linkedin.com/company/sinjunai/

• Website: https://sinjun.ai/

• X (Twitter): https://x.com/sinjunai

• Instagram: https://www.instagram.com/sinjun.ai/

• Facebook: https://www.facebook.com/Sinjun-AI/

• YouTube: https://www.youtube.com/@SinjunAI

FOLLOW AI FOR BUSINESS OWNERS PODCAST ON:

• Spotify: https://open.spotify.com/show/3yi0lfb6ZtSuqRvKh6a2e1?si=88f9e649d1f546c8

• YouTube: https://www.youtube.com/@AIforBizOwners

• Apple Podcast: https://podcasts.apple.com/gb/podcast/ai-for-business-owners/id1823255627

In this episode of the AI for Business Owners Podcast, host Jeff Torello is joined by Angela Betancourt, founder and CEO of the Betancourt Group, for a dynamic and insightful discussion about the evolving intersection of AI, memory, marketing, and customer experience.

Angela shares how she uses tools like ChatGPT as a creative assistant in her professional and personal life, and Jeff explains the emerging world of agentic AI, where intelligent systems will take autonomous actions on behalf of users.

This episode tells what memory, personalization, and AI ethics mean for marketers, brands, and consumers. If you're in PR, communications, or any customer-facing industry, this conversation is essential listening.

Key Takeaways

• Why ChatGPT feels personal, but what "memory" really means under the hood

• The risks of oversharing with AI: privacy, security, and data training

• What agentic AI is and how it changes buying behavior and brand discovery

• Why semantic search is replacing SEO, and what your content needs to do now

• How marketers should prepare for customers who never visit a website again

Noteworthy Quotes

• "I use ChatGPT for brainstorming, travel ideas, toy activities, PR campaigns, it's like a creative partner." – Angela Betancourt

• "The real aggregation point for brands is shifting from Google to the chat interface." – Jeff Torello

• "Agentic AI will not wait for clicks, it will take action for the user, and that changes everything." – Jeff Torello

• "AI shouldn't replace your humanity; it should help you serve others more creatively and effectively." – Angela Betancourt

• "To compete in an agentic world, your brand needs semantic relevance, not just keywords." – Jeff Torello

Key Timestamps:

00:00 – Introduction: Meet Angela Betancourt and her PR background in conservation and social impact

02:02 – How Angela uses ChatGPT: A creative assistant for parenting, travel, and work

03:20 – Does AI "know" you?: A discussion on memory, personalization, and privacy

07:45 – AI and therapy?: Ethical boundaries and over-dependence on digital tools

15:37 – What is agentic AI?: Jeff breaks down how agentic systems take autonomous action

23:54 – AI memory: Where are we now?: The future of context-aware assistants

31:38 – SEO vs Semantic Search: How LLMs are changing the rules of discoverability

38:19 – The marketing shift: Why impressions, attention spans, and branding must evolve

45:51 – Creating delight: How AI can elevate emotional connection in customer experience

48:36 – Wrap-Up: Final thoughts on AI's place in humanity and branding

FOLLOW OUR GUEST ANGELA BETANCOURT ON:

• LinkedIn: https://www.linkedin.com/in/angelabetancourt1/

• LinkedIn Betancourt Group: https://www.linkedin.com/company/betancourtgroup/

• Website: https://angelabetancourt.com/

FOLLOW OUR HOST JEFF TORELLO ON:

• LinkedIn: https://www.linkedin.com/in/jtorello/

• Website: https://sinjun.ai/

FOLLOW SINJUN AI ON:

• LinkedIn: https://www.linkedin.com/company/sinjunai/

• Website: https://sinjun.ai/

• X (Twitter): https://x.com/sinjunai

• Instagram: https://www.instagram.com/sinjun.ai/

• Facebook: https://www.facebook.com/Sinjun-AI/

• YouTube: https://www.youtube.com/@SinjunAI

FOLLOW AI FOR BUSINESS OWNERS PODCAST ON:

• Spotify: https://open.spotify.com/show/3yi0lfb6ZtSuqRvKh6a2e1?si=88f9e649d1f546c8

• YouTube: https://www.youtube.com/@AIforBizOwners

• Apple Podcast: https://podcasts.apple.com/gb/podcast/ai-for-business-owners/id1823255627

In this episode of the AI for Business Owners Podcast, host Jeff Torello is joined by Hema Dey, a fractional CMO/CTO at Iffel International Inc., for a powerful conversation about the seismic shift happening in SEO, content, and marketing due to AI.

Hema shares how AI isn't just changing how we search, it's changing how businesses must show up. From her roots in B2B manufacturing and tech to her current work in search-everywhere optimization, Hema walks us through how to future-proof your brand for agentic AI systems and LLM-driven discovery.

If you're in B2B, services, or high-ticket sales and want to attract higher-value clients in the AI era, this episode is a must-listen.

Key Takeaways

• Why SEO is no longer just about keywords it's about conversations and intent

• How to optimize your site and content for AI discovery, not just Google search

• The role of schema, EEAT, and semantic structure in modern marketing

• What "search everywhere optimization" means and why it's critical now

• Why agentic AI will reduce website traffic and what to do instead

• The 23-touch rule for high-ticket B2B sales in a short-attention world

• How to use LLMs like a board of directors for strategy, research, and testing

Noteworthy Quotes

• "We've gone from search engine optimization to search everywhere optimization." – Hema Dey

• "Agentic AI is going to change everything about how people buy and it's already happening." – Jeff Torello

• "If your website isn't structured for LLMs, it doesn't matter how pretty it is." – Hema Dey

• "Prompt engineering is now about logic, language, and clarity, not just keywords." – Jeff Torello

• "Articulate your customer's problem better than they can and you'll win their trust." – Hema Dey

Key Timestamps

00:00 – Introduction: Meet Hema Dey, MarTech strategist and fractional CMO

03:57 – B2B marketing, manufacturing, and the overlooked service sector

06:48 – Hema's AI journey: from Google SEO to LLM-based strategies

08:31 – Using LLMs like a boardroom: GPTs, Perplexity, Grok, and more

11:11 – Prompt engineering: personas, logic, and multi-perspective testing

17:07 – The shift from keyword SEO to intent-based, semantic content

22:44 – How AI is changing buying behavior and the role of agentic search

29:58 – Why schema and EEAT are essential for AI visibility

35:26 – Building trust through structured, value-first content

41:33 – The "Ingrown Toenail" strategy: Focus on profitable visibility

42:54 – Closing thoughts: Unlearn, relearn, and future-proof your marketing

FOLLOW OUR GUEST HEMA DEY ON:

• LinkedIn: https://www.linkedin.com/in/hemadey/

• Iffel International Inc. Facebook: https://www.facebook.com/iffelinternationalinc

• Iffel International Inc. Instagram: https://www.instagram.com/iffelinternational/?hl=en

• Iffel International Inc. LinkedIn: https://www.linkedin.com/company/iffel-international-inc-/

• Iffel International Inc. Website: https://www.iffelinternational.com/

FOLLOW OUR HOST JEFF TORELLO ON:

• LinkedIn: https://www.linkedin.com/in/jtorello/

• Website: https://sinjun.ai/

FOLLOW SINJUN AI ON:

• LinkedIn: https://www.linkedin.com/company/sinjunai/

• Website: https://sinjun.ai/

• X (Twitter): https://x.com/sinjunai

• Instagram: https://www.instagram.com/sinjun.ai/

• Facebook: https://www.facebook.com/Sinjun-AI/

• YouTube: https://www.youtube.com/@SinjunAI

FOLLOW AI FOR BUSINESS OWNERS PODCAST ON:

• Spotify: https://open.spotify.com/show/3yi0lfb6ZtSuqRvKh6a2e1?si=88f9e649d1f546c8

• YouTube: https://www.youtube.com/@AIforBizOwners

• Apple Podcast: https://podcasts.apple.com/gb/podcast/ai-for-business-owners/id1823255627

In this episode of the AI for Business Owners Podcast, host Jeff Torello sits down with Rachelle Copeland, founder and CEO of Porte Lux, a full-service private label handbag and accessory company. Rachelle shares how she's exploring AI to streamline everything from design to sourcing, and how custom GPTs and automation tools are helping her team save time and scale smarter. She also talks about the evolution of her career, from launching her own branded handbag line to building a behind-the-scenes powerhouse for global fashion retailers.

If you're in a product-based business and want to stay ahead of the curve, this episode is a masterclass in applying AI and automation without losing the human touch.

Key Takeaways

• How to use AI to personalize and automate client outreach

• Why custom GPTs trained on your voice save hours per week

• Workflow automation tools like n8n, Zapier, and Make for design, sourcing, and production follow-ups

• The difference between temperature settings in ChatGPT and how to use them

• Why Copilot for Excel isn't ready for prime time in financial or forecasting work

• Creative ways to animate still fashion designs using Midjourney and Motion Brush

• How persona-based AI assistants can give designers feedback from multiple perspectives

Noteworthy Quotes

• "What has always driven me is finding each customer's unique success formula, and AI is now helping me do that faster." – Rachelle Copeland
• "We're using AI to work smarter and stay competitive in a fast-changing world." – Rachelle Copeland
• "Think of AI like a digital assistant that learns your tone and does half the writing for you." – Jeff Torello
• "Don't use AI to replace humans. Use it to amplify your creative and strategic output." – Jeff Torello
• "The real game-changer for founders? Workflow automation that replaces repetitive admin with real progress." – Jeff Torello

Key Timestamps

00:00 – Introduction: Meet Rachelle Copeland, founder of Porte Lux 01:35 – What "private label" really means (and how Porte Lux delivers full-service production) 05:45 – Why Rachelle is exploring AI as a growth tool 06:38 – Using ChatGPT and building a custom digital assistant in your own tone 09:37 – Temperature settings in ChatGPT: what they mean and how to use them 13:58 – Creating AI personas to test fashion styles and perspectives 17:57 – The case for content-first visibility before sales outreach 25:01 – Tools for social automation: Make, N8N, Mind Studio, Zapier 29:39 – Automating follow-ups with clients, factories, and suppliers 35:10 – Creating animated product visuals with Midjourney & Motion Brush 37:50 – Why AI fails at precision math and forecasting (and what to do instead) 38:23 – Copilot for Excel: promising, but not reliable (yet) 40:10 – Final takeaways: AI as a co-pilot, not a crutch

FOLLOW OUR GUEST RACHELLE COPELAND ON:

• LinkedIn: https://www.linkedin.com/in/rachellecopeland

• Facebook: https://www.facebook.com/rachelle.copeland.2025/

• Website: https://www.portelux.com/

• Porte Lux LinkedIn: https://www.linkedin.com/company/porte-lux/

FOLLOW OUR HOST JEFF TORELLO ON:

• LinkedIn: https://www.linkedin.com/in/jtorello/

• Website: https://sinjun.ai/

FOLLOW SINJUN AI ON:

• LinkedIn: https://www.linkedin.com/company/sinjunai/

• Website: https://sinjun.ai/

• X (Twitter): https://x.com/sinjunai

• Instagram: https://www.instagram.com/sinjun.ai/

• Facebook: https://www.facebook.com/Sinjun-AI/

• YouTube: https://www.youtube.com/@SinjunAI

FOLLOW AI FOR BUSINESS OWNERS PODCAST ON:

• Spotify: https://open.spotify.com/show/3yi0lfb6ZtSuqRvKh6a2e1?si=88f9e649d1f546c8

• YouTube: https://www.youtube.com/@AIforBizOwners

• Apple Podcast: https://podcasts.apple.com/gb/podcast/ai-for-business-owners/id1823255627

In this episode of the AI for Business Owners Podcast, host Jeff Torello is joined by Antisha Gaitan, founder and CEO of Amplifi Group, a marketing consulting firm. Antisha shares her expertise on how AI can be leveraged as a "force multiplier" in marketing, helping businesses scale and grow efficiently. She discusses how AI enhances content ideation, strategy development, and marketing automation, particularly for small businesses and growth-stage companies. Antisha also dives into her journey from television production to founding a consulting firm and her deep commitment to using AI to create efficiencies in business development.

Key Takeaways

• AI is a valuable tool for speeding up research, generating content ideas, and automating marketing processes.

• Using AI for persona development and creating content that aligns with specific strategies and client needs.

• Automation tools like Make, Zapier, and N8N help streamline workflow and save time for solopreneurs and small teams.

• AI should be treated as a complement to human effort, with the focus remaining on delivering personalized, high-quality results.

• Strategic use of AI for content ideation, social media, and email automation can transform business operations and drive growth.

Noteworthy Quotes

• "AI is a force multiplier that helps scale your business and your marketing strategy." – Antisha Gaitan
• "AI isn't the end-all, it's just a tool. You still need to bring your unique voice and human touch into the work." – Antisha Gaitan
• "As a business owner, you're always looking for ways to save time. AI is a great tool to automate repetitive tasks and allow more time for creative, high-impact work." – Antisha Gaitan
• "Automation can be the key to taking your marketing from something you just manage to something that works for you on autopilot." – Jeff Torello
• "Using AI to personalize and automate outreach can free up your time for real business development." – Jeff Torello

Key Timestamps

00:00 – Introduction: Meet Antisha Gaitan, founder of Amplifi Group

03:55 – Antisha's journey from television production to marketing consulting

06:07 – How AI acts as a force multiplier in marketing strategy

08:58 – Leveraging AI for content ideation and messaging

18:16 – The role of automation in small business marketing

19:27 – Tools and platforms for automating marketing workflows (Make, Zapier, N8N)

28:41 – AI as a supplement, not a replacement for human creativity

30:38 – Final thoughts: The future of marketing automation and AI in business

FOLLOW OUR GUEST ANTISHA GAITAN ON:

LinkedIn: https://www.linkedin.com/in/antishagaitan/

LinkedIn Amplifi Group: https://www.linkedin.com/company/amplifigroup/

Website: https://amplifigroup.com/

FOLLOW OUR HOST JEFF TORELLO ON:

LinkedIn: https://www.linkedin.com/in/jtorello/

Website: https://sinjun.ai/

FOLLOW SINJUN AI ON:

LinkedIn: https://www.linkedin.com/company/sinjunai/

Website: https://sinjun.ai/

X (Twitter): https://x.com/sinjunai

Instagram: https://www.instagram.com/sinjun.ai/

Facebook: https://www.facebook.com/Sinjun-AI/

FOLLOW AI FOR BUSINESS OWNERS PODCAST ON:

Spotify: https://open.spotify.com/show/3yi0lfb6ZtSuqRvKh6a2e1?si=88f9e649d1f546c8

YouTube: https://www.youtube.com/@SinjunAI

Apple Podcast: https://podcasts.apple.com/gb/podcast/ai-for-business-owners/id1823255627

In this episode of the AI for Business Owners Podcast, host Jeff Torello is joined by Jeremy Horne, Founder of Storypedia, to explore how AI can help us preserve family legacies and foster deeper human connections. Jeremy shares his personal inspiration behind the creation of Storypedia and its companion app, Winnie Chat, a storytelling platform designed to bridge generational gaps using technology.

With a background as a global digital strategist and client partner for brands like Ford and Adobe, Jeremy now brings that expertise to a mission rooted in humanity: strengthening relationships through shared stories. This conversation dives into how AI can support authentic interactions, create lasting digital legacies, and build what Jeremy calls "social health."

Key Takeaways

• Personal stories are emotional assets that grow more valuable over time

• AI can prompt and facilitate conversations, but it should never replace human connection

• Winnie, built on Storypedia, strengthens family and friend relationships through structured storytelling

• "Social health" is emerging as the third pillar of wellness, alongside mental and physical health

• Digital avatars of loved ones can serve future generations if built with authenticity and consent

Noteworthy Quotes:

• "Interview your parents. I'm yet to meet anyone who regrets recording a conversation with their family." – Jeremy Horne
• "Storypedia is the Wikipedia of human stories, connection through shared experience." – Jeremy Horne
• "We're not trying to replace people with AI. We're using it to enhance how people connect with each other." – Jeremy Horne
• "Social health is now seen as vital to our total health, right alongside mental and physical well-being." – Jeremy Horne
• "The future of storytelling is not just content, it's context, connection, and continuity." – Jeff Torello

Key Timestamps: 00:00 – Introduction: Meet Jeremy Horne, founder of Storypedia 05:00 – How a childhood video project led to a digital storytelling startup 05:23 – What is Storypedia and how does Winnie foster human connection? 10:46 – Using AI to prompt meaningful intergenerational conversation 18:11 – How AI can help you get transcripts and record stories 27:30 – Digital avatars and building a platform for legacy and memory 36:59 – The balance between emotional realism and user comfort in AI 39:00 – The evolving role of AI in personalization, privacy, and structure 43:26 – Conclusion: Preserve your legacy, enhance your relationships

FOLLOW OUR GUEST JEREMY HORNE ON:

LinkedIn: https://www.linkedin.com/in/jeremy-horne/

Storypedia LinkedIn: https://www.linkedin.com/company/storypedia/

FOLLOW OUR HOST JEFF TORELLO ON:

LinkedIn: https://www.linkedin.com/in/jtorello/

Website: https://sinjun.ai/

FOLLOW SINJUN AI ON:

LinkedIn: https://www.linkedin.com/company/sinjunai/

Website: https://sinjun.ai/

X (Twitter): https://x.com/sinjunai

Instagram: https://www.instagram.com/sinjun.ai/

Facebook: https://www.facebook.com/Sinjun-AI/

FOLLOW AI FOR BUSINESS OWNERS PODCAST ON:

Spotify: https://open.spotify.com/show/3yi0lfb6ZtSuqRvKh6a2e1?si=88f9e649d1f546c8

YouTube: https://www.youtube.com/@SinjunAI

Apple Podcast: https://podcasts.apple.com/gb/podcast/ai-for-business-owners/id1823255627

In this episode of the AI for Business Owners Podcast, host Jeff Torello sits down with Justin Dixon, Founder of Hire Tomorrow, to explore how solopreneurs can use AI for both tactical tasks and strategic growth. Justin shares his unexpected leap into entrepreneurship just before the pandemic hit and how he's built a resilient recruiting firm that now partners with private equity firms and startups.

Jeff and Justin explore how AI can be used not only to streamline operations like candidate sourcing and content writing but also as a thought partner and business board. From lessons in bootstrapping to building out AI-powered workflows, this episode offers grounded insights for entrepreneurs looking to stay lean, agile, and human in a high-tech world.

Key Takeaways

• Launching a business before a pandemic demands both mindset and financial preparation

• AI is more than a content writer—it can act as your strategy partner and advisory board

• Resume parsing and applicant matching remain broken despite tech advances

• AI can help build more thoughtful job descriptions aligned with company culture and leadership style

• Overreliance on AI in recruiting, especially interviewing, poses ethical and compliance risks

Noteworthy Quotes

• "Think of AI as somebody that has access to every single book that's ever been written." – Justin Dixon
• "I'm still the driver. AI is the co-pilot—not the one driving the bus." – Justin Dixon
• "Posting jobs today just invites 1,200 bots. My clients now ask me not to post at all." – Justin Dixon
• "If a resume has errors, it tells me how they'll handle their job when they're comfortable." – Justin Dixon
• "Most AI recruiting tools are built by technologists, not recruiters—and it shows." – Justin Dixon

Key Timestamps

00:00 – Introduction: Meet Justin Dixon, founder of Hire Tomorrow 01:45 – Launching a business in 2020 and adapting to the pandemic 06:11 – Moving to Austin and tapping into a strong startup ecosystem 11:44 – Justin's early use of AI: from email writing to thought partnership 17:57 – Creating an AI advisory board with personas like CEO, CFO, and CMO 25:00 – AI recruiting tools: sourcing, sorting, but still lacking real judgment 35:50 – Resume parsing and the broken state of most ATS platforms 40:48 – Using AI to build better job descriptions aligned with leadership styles 49:04 – Will AI erode trust? The need for real human connection in a digital world 56:33 – Wrap-up and reflections on the future of AI and recruiting

FOLLOW OUR GUEST JUSTIN DIXON ON: LinkedIn: https://www.linkedin.com/in/jmdixon15/

LinkedIn Hire Tomorrow: https://www.linkedin.com/company/hire-tomorrow/

FOLLOW OUR HOST JEFF TORELLO ON:

LinkedIn: https://www.linkedin.com/in/jtorello/

Website: https://sinjun.ai/

FOLLOW SINJUN AI ON:

LinkedIn: https://www.linkedin.com/company/sinjunai/

Website: https://sinjun.ai/

X (Twitter): https://x.com/sinjunai

Instagram: https://www.instagram.com/sinjun.ai/

Facebook: https://www.facebook.com/Sinjun-AI/

FOLLOW AI FOR BUSINESS OWNERS PODCAST ON:

Spotify: https://open.spotify.com/show/3yi0lfb6ZtSuqRvKh6a2e1?si=88f9e649d1f546c8

YouTube: https://www.youtube.com/@SinjunAI

Apple Podcast: https://podcasts.apple.com/gb/podcast/ai-for-business-owners/id1823255627