Ep 03 | AI for Business: Turning Potential into Reality 

AI is everywhere, but what does it actually mean for your business? How can you use it effectively without losing your personal touch?  

In this episode of The Horizon Podcast, host Ben Bradford is joined by Pascal Fintoni, a digital marketing and AI expert with over 30 years of experience. Together, they dive into how businesses can integrate AI, avoid common pitfalls, and use it as both an admin assistant and a consultant to reclaim time, enhance strategy and improve your outputs. 

Pascal also shares insights on AI’s role in international trade, from market research to language learning, and discusses a new AI for Exporters Masterclass, co-created with Norma Foster, to help businesses apply AI practically. 

Resources: 

Pascal’s App Cheat Sheet: https://www.flipsnack.com/5DDC5688B7A/apps-to-boost-2025-1/full-view.html  

Sign up for the AI for Exporters Masterclass: www.teesglobal.co.uk/ai-masterclass

Listen Here: https://the-horizon-podcast.captivate.fm  

Listen on Spotify: https://open.spotify.com/show/6YNQKalOt6g807RJFRhNA9?si=959b722c7cfa4039  

Listen on Amazon Music: https://music.amazon.co.uk/podcasts/95d9193a-b7c7-4051-bf86-ec8dbc8cb56d/the-horizon-podcast  

Horizon Magazine 

www.teesglobal.co.uk/horizon 

[email protected] 

Ben 

https://www.linkedin.com/in/ben-bradford-73701a15a/  

Pascal 

https://www.linkedin.com/in/pascalfintoni/  

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