In part 1 we talked about what A.I. is and how it could affect crisis public relations. 

In part 2 today, we're talking about what it will cost and who might use A.I. in PR, whether it will affect people's jobs who build relationships with the public and more. 

Plus there is a short guide in the show on how to explore A.I. yourself. For the full article though head to ThePublicRelationsPodcast.com and click on the "PR Manual" option in the menu. Then search for AI on the page.