Explore how conversational AI can enhance brand identity and product offerings, delivering personalized experiences at scale through chat interfaces. Nick Pringle and Rebecca Bezzina discuss the integration of conversational AI into digital ecosystems, highlighting its potential to create intimate and engaging brand interactions. This session provides insights into the future of AI-driven consumer engagement, showcasing examples of successful implementations and their impact on brand identity.

Speakers:

• Nick Pringle, Chief Creative Officer, EMEA, R/GA
• Rebecca Bezzina, CEO, EMEA, R/GA

Take Aways:

1. Integrating conversational AI into digital ecosystems.
2. Enhancing brand identity through AI-driven interactions.
3. The evolution of product offerings with chat interfaces.

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