Advertising Week Europe 2024 in Audio

Join the iconic British band Take That as they reveal the secrets behind their storytelling success across multiple platforms. In this engaging session, Ruth Mortimer talks with the band about how they create compelling narratives that span albums, live performances, films, and unique fan experiences. Discover how Take That maintains a strong emotional connection with their audience through innovative storytelling techniques that keep fans engaged and coming back for more.

Speakers:

• Ruth Mortimer, Global President, Advertising Week
• Take That, Musical Artists

Takeaways:

• Strategies for multi-platform storytelling.
• Building and maintaining emotional connections with fans.
• Insights into the creative process behind their projects.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Navigate the complex advertising landscape of 2024 with top marketing experts. Join Emma Newman, CRO EMEA at PubMatic, and other industry leaders as they explore strategies for optimising media mix, addressing economic uncertainties, and balancing personalisation with consumer privacy. This session offers valuable insights into the future of advertising, providing actionable takeaways to enhance your marketing approach and ensure your campaigns are both effective and compliant with emerging regulations.

Speakers:

• Sara Holt, Sales and Marketing Director, Merlin Entertainment
• Ben Foster, Chief Digital Officer, The Kite Factory
• Emma Newman, CRO EMEA, PubMatic
• Iesha White, Senior Performance Marketing Manager, Lottoland

Takeaways:

• Strategies for media optimisation in 2024.
• Balancing economic challenges and consumer privacy.
• Future trends in advertising and marketing.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Unlock the secrets to creating successful branded podcasts with insights from industry experts. Join Matt Campton, Millie Webber, and Eddie Scott as they discuss the key elements that make branded podcasts resonate with audiences. Learn about the creative processes, strategies for audience engagement, and the metrics used to measure success. This session provides valuable tips on how to effectively integrate podcasts into your brand's content strategy to build stronger connections with your audience and enhance brand loyalty.

Speakers:

• Matt Campton, Founder & Creative Director, Spirit Studios
• Millie Webber, Agent, WME
• Eddie Scott, Creative Director UK + IE, Acast

Takeaways:

• Key elements of successful branded podcasts.
• Strategies for engaging and retaining podcast audiences.
• Metrics for measuring the success of branded podcasts.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Ever wondered what makes a major hit in entertainment? Join industry leaders as they dissect the elements of success for sequels, high ratings, and significant sales. Michael Iskas, Sharry Cramond, Melanie Leach, and Poppy Mason-Watts share their expertise on the critical factors that drive audience engagement and commercial success. This session explores the balance between creative storytelling, marketing strategies, and audience metrics, providing a comprehensive guide to creating and sustaining major hits in the entertainment industry.

Speakers:

• Michael Iskas, Co-Founder & CEO, BETTER KNOWN Entertainment
• Sharry Cramond, Director of Food Marketing and M&S Loyalty, M&S
• Melanie Leach, CEO, South Shore
• Poppy Mason-Watts, Chief Growth & Impact Officer, WaterBear

Takeaways:

• Key performance indicators for entertainment success.
• Strategies for achieving high ratings and audience engagement.
• Balancing creative storytelling with commercial objectives.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Dive into Coca-Cola's innovative marketing strategies driving accelerated growth. Javier Meza shares insights into the brand's approach to staying relevant in a competitive market. Learn how Coca-Cola leverages data, creativity, and customer insights to enhance its marketing efforts and drive business success. This session offers a deep dive into the tactics and strategies that have positioned Coca-Cola as a leader in the beverage industry, providing valuable lessons for marketers looking to elevate their own brand strategies.

Speakers:

• Helen Weisinger, Co-Founder, Production Works and Weiser Works
• Javier Meza, President, Marketing & Europe CMO, The Coca-Cola Company

Takeaways:

• Coca-Cola's innovative marketing strategies.
• Leveraging data and creativity for business success.
• Future trends in the beverage industry's marketing efforts.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Is the advertising industry ready to confront the climate crisis? Join Rob McLaclan, Pauline Robson, and Fran Soares as they explore the critical intersection of advertising and sustainability. This session delves into the role of the advertising industry in driving positive environmental change, questioning whether current practices can align with the urgent need for climate action. Learn how future generations view the industry's impact on the planet and what steps can be taken to foster a more sustainable approach to advertising.

Speakers:

• Rob McLaclan, Insight Executive, the7stars
• Pauline Robson, Managing Partner, Head of Sustainability, EssenceMediacom
• Fran Soares, Consultant, Ipsos Strategy3

Takeaways:

• Insights into the advertising industry's impact on the climate crisis.
• Future generational perspectives on advertising and sustainability.
• Strategies for integrating sustainability into advertising practices.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Dive into the cutting-edge innovations transforming TV data and outcome measurement. Ruth Mortimer leads a discussion with industry experts Andy Beames, David Clouddale, and Sarah Robson on how advanced data insights are revolutionising TV advertising. Learn about the latest tools and methodologies that provide deeper understanding and more accurate measurement of TV campaign effectiveness. This session is essential for marketers looking to leverage new technologies to enhance their TV advertising strategies and drive better outcomes.

Speakers:

• Ruth Mortimer, Global President, Advertising Week
• Andy Beames, VP Enterprise Partnerships, Samba TV
• David Clouddale, Founder, Adalyser
• Sarah Robson, Global Head of Advertising Effectiveness, On Device

Takeaways:

• Innovations in TV data and measurement techniques.
• Strategies for enhancing TV advertising effectiveness.
• Future trends in outcome measurement and data-driven insights.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Discover how connectivity is reshaping the role of the CMO in this insightful session. Industry leaders discuss the importance of integrating digital strategies to create a unified brand experience. Learn how CMOs can bridge the gap between technology and customer engagement, leveraging data to drive personalised marketing efforts. This talk provides actionable strategies for standing out in a crowded market, enhancing customer relationships, and future-proofing your brand through innovative connectivity solutions.

Speakers:

• Bart Michels, Executive Director, MSG
• Sophie Devonshire, CEO, The Marketing Society
• Jessica Myers, Chief Marketing Officer, The Very Group
• Rachel Swift, Chief Customer Officer, Tesco

Takeaways:

• The role of connectivity in modern marketing.
• Strategies for integrating digital and customer engagement.
• Future trends for CMOs in leveraging technology.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Dive into the transformative power of authentic creator-brand partnerships. Industry experts Mesha Moinirad, Tim Hyland, Callum Ryan, and Zara McDermott discuss how genuine collaborations can amplify brand messaging and drive deeper engagement. Learn about the strategies for building and maintaining authentic relationships with creators, ensuring alignment with brand values, and leveraging creator influence to reach wider audiences. This session provides actionable insights into creating impactful and resonant campaigns through authentic partnerships.

Speakers:

• Mesha Moinirad, Entrepreneur
• Tim Hyland, Associate Director, Creative Strategy, Whalar Group
• Callum Ryan, Content Creator
• Zara McDermott, Content Creator

Takeaways:

• Building authentic creator-brand partnerships.
• Ensuring alignment with brand values.
• Leveraging creator influence for broader reach and deeper engagement.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Explore the power of sports and entertainment partnerships in this dynamic session with leaders from Fuse, Vodafone, Pepsico, and British Gas. Learn how these collaborations enhance brand engagement and drive marketing success. This discussion covers the strategic importance of aligning with major sports events, the impact on brand perception, and the tangible benefits for businesses. Discover key insights and takeaways for leveraging sports and entertainment to boost your brand's visibility and customer connection.

Speakers:

• Adam Warner, Head of EMEA Partnerships, PepsiCo
• Andy Freeman, Head of Sports Media and Sponsorship, Vodafone
• Lisa Walker, Head of Media and Sponsorship, Pepsico
• Louise Johnson, CEO, Fuse

Takeaways:

• Strategies for leveraging sports and entertainment partnerships.
• Enhancing brand engagement through strategic collaborations.
• Future trends in sports marketing and sponsorship.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe