Prepare your programmatic strategies for the future with insights on surviving the era of cookie deprecation. Drew Stein, Jenny Kirby, Manny Puentes, Seb Joseph, and Matthew Wike discuss the transition from third-party cookies to Curation 2.0, focusing on the importance of first-party data and contextual targeting. This session explores innovative solutions to maintain personalisation and effectiveness in a privacy-first world, offering practical advice for navigating the changing landscape of digital advertising.

Speakers:

• Drew Stein, CEO & Founder, Audigent
• Jenny Kirby, Managing Director, Digital | PMX EMEA, Publicis Media
• Manny Puentes, Head of Advertising, Genius Sports
• Seb Joseph, Senior News Editor, Digiday
• Matthew Wike, Business Director, Total Media

Takeaways:

• The impact of cookie deprecation on programmatic advertising.
• Strategies for leveraging first-party data and contextual targeting.
• Future trends in personalised marketing and data privacy.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

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Copyright 2024 Advertising Week Europe

Discover the secrets behind creating hit entertainment podcasts for Millennial audiences with Jamie Laing, Sophie Habboo, and Jemima Rathbone of JamPot Productions. This engaging session explores the journey of building successful podcasts that resonate with Millennials, from content creation to audience engagement. Learn about the challenges and triumphs of podcasting, the importance of authenticity, and the strategies that have made JamPot Productions a leader in the field. Whether you're a budding podcaster or an experienced creator, this talk offers valuable insights into crafting content that captivates and retains a younger audience.

Speakers:

• Jemima Rathbone, Executive Producer, JamPot
• Jamie Laing, Podcaster, Broadcaster & Entrepreneur
• Sophie Habboo, Podcaster and TV Personality
• Ruth Mortimer, Global President, Advertising Week

Takeaways:

• The journey of founding JamPot Productions.
• Key elements of successful podcast content.
• Strategies for engaging Millennial audiences.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

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For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Uncover the history and evolution of the "Dirt is Good" brand with VP of Marketing, Tati Lindenberg. This session explores the brand's journey over the past 20 years, highlighting its commitment to adaptability, resilience, and purpose. Learn how "Dirt is Good" has stayed relevant through innovative marketing strategies, strong brand values, and a focus on sustainability. This discussion provides insights into building a long-lasting brand legacy that resonates with consumers and stands the test of time.

Speakers:

• Katherine Amull, UK Group Chief Strategy Officer, Golin
• Tati Lindenberg, Vice President of Marketing, Dirt is Good, Unilever

Takeaways:

• The evolution of the "Dirt is Good" brand.
• Strategies for building brand resilience and longevity.
• Future directions in purpose-driven marketing.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

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For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Unlock the secrets behind why brands are flocking to gaming and virtual worlds to capture Gen Z's attention. Charles Hambro dives into the innovative strategies brands like Walmart, L'Oréal, and Gucci are using to build loyalty among Gen Z through immersive experiences. Discover the metrics for success and how these virtual environments offer unique opportunities for full-funnel marketing. This session provides a comprehensive look at the future of brand engagement in the digital age, essential for any marketer looking to connect with the next generation.

Speakers:

• Charles Hambro, CEO & Co-Founder, GEEIQ

Takeaways:

• Strategies for engaging Gen Z in gaming and virtual worlds.
• Success metrics for full-funnel marketing in virtual environments.
• Insights into how top brands like Walmart, L'Oréal, and Gucci are leveraging these platforms.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

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For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Navigate the intricate world of compliance in advertiser-funded content with industry experts. Claire Prince, Laura Hopson, Diana Izzard, and Duane Dedman delve into the complexities of maintaining regulatory standards while delivering engaging and creative content. This session explores the challenges brands face in balancing compliance with creativity, providing practical insights and strategies for producing content that adheres to legal requirements without compromising on impact. Gain a deeper understanding of the compliance landscape and learn how to safeguard your brand's integrity in an evolving regulatory environment.

Speakers:

• Claire Prince, Head of Branded Entertainment, EssenceMediacom
• Laura Hopson, Marketing Executive, United Talent Agency
• Diana Izzard, Head Lawyer, Channel 4
• Duane Dedman, Broadcast Compliance Consultant, Reviewed & Cleared

Takeaways:

• Key compliance issues in advertiser-funded content.
• Strategies for balancing creative freedom with regulatory requirements.
• Tips for ensuring content integrity and audience trust.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

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For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Explore the future of retail with Tesco's innovative approach to the connected store. Learn how digital integration and advanced analytics are transforming the in-store experience. This session highlights the importance of blending physical and digital touchpoints to create a seamless customer journey. Discover key strategies for leveraging technology to enhance brand engagement, drive sales, and build customer loyalty in an increasingly digital retail landscape.

Speakers:

• Nick Ashley, Client Development Director, Tesco Media & Insight Platform
• Hayley Hough, Category Director, Mondelez
• James Hay, Managing Director, Barrows

Takeaways:

• The role of digital integration in retail.
• Strategies for creating a seamless in-store and online customer experience.
• Future trends in the connected store concept.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

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For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Unlock the secrets behind what broadcasters truly want in today’s dynamic media landscape. In this session, Bhav Chandrani, Justin Crosby, Claire Spiers, and Adam Middleton share their insights on sourcing, selecting, and funding the next big hits. Learn about the criteria broadcasters use to evaluate content, the role of branded entertainment, and the future trends shaping TV commissioning. This discussion provides invaluable guidance for content creators and marketers looking to pitch their ideas and secure broadcaster partnerships.

Speakers:

• Bhav Chandrani, Director of Client Sales & Partnerships, ITV
• Justin Crosby, Director of Content, TellyCast
• Claire Spiers, Head of Branded Content Controller, Sky Media
• Adam Middleton, Senior Creative Strategist, Channel 4

Takeaways:

• Understanding broadcaster criteria for selecting and funding content.
• The role of branded entertainment in today’s TV landscape.
• Future trends and challenges in TV commissioning.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

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For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

The economic reality of the past few years has favoured consolidation—one-stop shops are a good solution when resources are tight. This session explores the magic of culture-defining content and moments that transform customers into fans and brands into icons. Learn from experts how to stay relevant by leveraging Hollywood-style content and partnerships to create memorable brand experiences.

Speakers:

• Sam Glynn, Head of EMEA Entertainment and Culture Marketing, UTA
• Brad Agreeth, Head of Ancestry Studios, Ancestry
• Linas Paulikas, Reach Media Director, Vinted

Take Aways:

1. Leveraging Hollywood-style content.
2. Creating memorable brand experiences.
3. Transforming customers into fans.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

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For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

When asked what the word "museum" meant to them, 40% of children replied "boring". Yet, sparking creativity in children is key to their emotional, cultural and intellectual development. Dr. Helen Charman and Sophie Bendl discuss how Young V&A reopened its doors in 2023 to a new active space intended for children to imagine, play and design. Learn about the initiatives that make it the most "joyful museum in the world".

Speakers:

• Sophie Bendl, Director of Audiences, Commercial and Digital, V&A (Victoria and Albert Museum)
• Dr. Helen Charman, Director of Learning and National Programmes, V&A (Victoria and Albert Museum)

Take Aways:

1. Sparking creativity in children.
2. Emotional and intellectual benefits of creative spaces.
3. Initiatives for engaging young audiences.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

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Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe

Join Claire Cronin, CMO of Chelsea FC, for insights on building a global sports brand, leveraging digital marketing, and connecting with fans worldwide. Explore challenges and opportunities in professional sports marketing from a marketing leader. Learn strategies for brand building, fan engagement via digital platforms, creating immersive experiences, navigating sponsorships, and adapting to industry changes.

Speakers:

• Claire Cronin, CMO, Chelsea Football Club
• Sophie Devonshire, CEO, The Marketing Society

Take Aways:

1. Strategies for building a global sports brand.
2. Leveraging digital marketing for fan engagement.
3. Navigating sponsorships and industry changes.

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Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

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For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe