Prepare your programmatic strategies for the future with insights on surviving the era of cookie deprecation. Drew Stein, Jenny Kirby, Manny Puentes, Seb Joseph, and Matthew Wike discuss the transition from third-party cookies to Curation 2.0, focusing on the importance of first-party data and contextual targeting. This session explores innovative solutions to maintain personalisation and effectiveness in a privacy-first world, offering practical advice for navigating the changing landscape of digital advertising.

Speakers:

• Drew Stein, CEO & Founder, Audigent
• Jenny Kirby, Managing Director, Digital | PMX EMEA, Publicis Media
• Manny Puentes, Head of Advertising, Genius Sports
• Seb Joseph, Senior News Editor, Digiday
• Matthew Wike, Business Director, Total Media

Takeaways:

• The impact of cookie deprecation on programmatic advertising.
• Strategies for leveraging first-party data and contextual targeting.
• Future trends in personalised marketing and data privacy.

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