Unlock the secrets behind why brands are flocking to gaming and virtual worlds to capture Gen Z's attention. Charles Hambro dives into the innovative strategies brands like Walmart, L'Oréal, and Gucci are using to build loyalty among Gen Z through immersive experiences. Discover the metrics for success and how these virtual environments offer unique opportunities for full-funnel marketing. This session provides a comprehensive look at the future of brand engagement in the digital age, essential for any marketer looking to connect with the next generation.

Speakers:

• Charles Hambro, CEO & Co-Founder, GEEIQ

Takeaways:

• Strategies for engaging Gen Z in gaming and virtual worlds.
• Success metrics for full-funnel marketing in virtual environments.
• Insights into how top brands like Walmart, L'Oréal, and Gucci are leveraging these platforms.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe