Unlock the secrets behind what broadcasters truly want in today’s dynamic media landscape. In this session, Bhav Chandrani, Justin Crosby, Claire Spiers, and Adam Middleton share their insights on sourcing, selecting, and funding the next big hits. Learn about the criteria broadcasters use to evaluate content, the role of branded entertainment, and the future trends shaping TV commissioning. This discussion provides invaluable guidance for content creators and marketers looking to pitch their ideas and secure broadcaster partnerships.

Speakers:

• Bhav Chandrani, Director of Client Sales & Partnerships, ITV
• Justin Crosby, Director of Content, TellyCast
• Claire Spiers, Head of Branded Content Controller, Sky Media
• Adam Middleton, Senior Creative Strategist, Channel 4

Takeaways:

• Understanding broadcaster criteria for selecting and funding content.
• The role of branded entertainment in today’s TV landscape.
• Future trends and challenges in TV commissioning.

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