When asked what the word "museum" meant to them, 40% of children replied "boring". Yet, sparking creativity in children is key to their emotional, cultural and intellectual development. Dr. Helen Charman and Sophie Bendl discuss how Young V&A reopened its doors in 2023 to a new active space intended for children to imagine, play and design. Learn about the initiatives that make it the most "joyful museum in the world".

Speakers:

• Sophie Bendl, Director of Audiences, Commercial and Digital, V&A (Victoria and Albert Museum)
• Dr. Helen Charman, Director of Learning and National Programmes, V&A (Victoria and Albert Museum)

Take Aways:

1. Sparking creativity in children.
2. Emotional and intellectual benefits of creative spaces.
3. Initiatives for engaging young audiences.

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