Uncover the history and evolution of the "Dirt is Good" brand with VP of Marketing, Tati Lindenberg. This session explores the brand's journey over the past 20 years, highlighting its commitment to adaptability, resilience, and purpose. Learn how "Dirt is Good" has stayed relevant through innovative marketing strategies, strong brand values, and a focus on sustainability. This discussion provides insights into building a long-lasting brand legacy that resonates with consumers and stands the test of time.

Speakers:

• Katherine Amull, UK Group Chief Strategy Officer, Golin
• Tati Lindenberg, Vice President of Marketing, Dirt is Good, Unilever

Takeaways:

• The evolution of the "Dirt is Good" brand.
• Strategies for building brand resilience and longevity.
• Future directions in purpose-driven marketing.

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