Explore the future of retail with Tesco's innovative approach to the connected store. Learn how digital integration and advanced analytics are transforming the in-store experience. This session highlights the importance of blending physical and digital touchpoints to create a seamless customer journey. Discover key strategies for leveraging technology to enhance brand engagement, drive sales, and build customer loyalty in an increasingly digital retail landscape.

Speakers:

• Nick Ashley, Client Development Director, Tesco Media & Insight Platform
• Hayley Hough, Category Director, Mondelez
• James Hay, Managing Director, Barrows

Takeaways:

• The role of digital integration in retail.
• Strategies for creating a seamless in-store and online customer experience.
• Future trends in the connected store concept.

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