Join Claire Cronin, CMO of Chelsea FC, for insights on building a global sports brand, leveraging digital marketing, and connecting with fans worldwide. Explore challenges and opportunities in professional sports marketing from a marketing leader. Learn strategies for brand building, fan engagement via digital platforms, creating immersive experiences, navigating sponsorships, and adapting to industry changes.

Speakers:

• Claire Cronin, CMO, Chelsea Football Club
• Sophie Devonshire, CEO, The Marketing Society

Take Aways:

1. Strategies for building a global sports brand.
2. Leveraging digital marketing for fan engagement.
3. Navigating sponsorships and industry changes.

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