Ever wondered what makes a major hit in entertainment? Join industry leaders as they dissect the elements of success for sequels, high ratings, and significant sales. Michael Iskas, Sharry Cramond, Melanie Leach, and Poppy Mason-Watts share their expertise on the critical factors that drive audience engagement and commercial success. This session explores the balance between creative storytelling, marketing strategies, and audience metrics, providing a comprehensive guide to creating and sustaining major hits in the entertainment industry.

Speakers:

• Michael Iskas, Co-Founder & CEO, BETTER KNOWN Entertainment
• Sharry Cramond, Director of Food Marketing and M&S Loyalty, M&S
• Melanie Leach, CEO, South Shore
• Poppy Mason-Watts, Chief Growth & Impact Officer, WaterBear

Takeaways:

• Key performance indicators for entertainment success.
• Strategies for achieving high ratings and audience engagement.
• Balancing creative storytelling with commercial objectives.

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