Discover how connectivity is reshaping the role of the CMO in this insightful session. Industry leaders discuss the importance of integrating digital strategies to create a unified brand experience. Learn how CMOs can bridge the gap between technology and customer engagement, leveraging data to drive personalised marketing efforts. This talk provides actionable strategies for standing out in a crowded market, enhancing customer relationships, and future-proofing your brand through innovative connectivity solutions.

Speakers:

• Bart Michels, Executive Director, MSG
• Sophie Devonshire, CEO, The Marketing Society
• Jessica Myers, Chief Marketing Officer, The Very Group
• Rachel Swift, Chief Customer Officer, Tesco

Takeaways:

• The role of connectivity in modern marketing.
• Strategies for integrating digital and customer engagement.
• Future trends for CMOs in leveraging technology.

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