Join the iconic British band Take That as they reveal the secrets behind their storytelling success across multiple platforms. In this engaging session, Ruth Mortimer talks with the band about how they create compelling narratives that span albums, live performances, films, and unique fan experiences. Discover how Take That maintains a strong emotional connection with their audience through innovative storytelling techniques that keep fans engaged and coming back for more.

Speakers:

• Ruth Mortimer, Global President, Advertising Week
• Take That, Musical Artists

Takeaways:

• Strategies for multi-platform storytelling.
• Building and maintaining emotional connections with fans.
• Insights into the creative process behind their projects.

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