Explore the power of sports and entertainment partnerships in this dynamic session with leaders from Fuse, Vodafone, Pepsico, and British Gas. Learn how these collaborations enhance brand engagement and drive marketing success. This discussion covers the strategic importance of aligning with major sports events, the impact on brand perception, and the tangible benefits for businesses. Discover key insights and takeaways for leveraging sports and entertainment to boost your brand's visibility and customer connection.

Speakers:

• Adam Warner, Head of EMEA Partnerships, PepsiCo
• Andy Freeman, Head of Sports Media and Sponsorship, Vodafone
• Lisa Walker, Head of Media and Sponsorship, Pepsico
• Louise Johnson, CEO, Fuse

Takeaways:

• Strategies for leveraging sports and entertainment partnerships.
• Enhancing brand engagement through strategic collaborations.
• Future trends in sports marketing and sponsorship.

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