Dive into the transformative power of authentic creator-brand partnerships. Industry experts Mesha Moinirad, Tim Hyland, Callum Ryan, and Zara McDermott discuss how genuine collaborations can amplify brand messaging and drive deeper engagement. Learn about the strategies for building and maintaining authentic relationships with creators, ensuring alignment with brand values, and leveraging creator influence to reach wider audiences. This session provides actionable insights into creating impactful and resonant campaigns through authentic partnerships.

Speakers:

• Mesha Moinirad, Entrepreneur
• Tim Hyland, Associate Director, Creative Strategy, Whalar Group
• Callum Ryan, Content Creator
• Zara McDermott, Content Creator

Takeaways:

• Building authentic creator-brand partnerships.
• Ensuring alignment with brand values.
• Leveraging creator influence for broader reach and deeper engagement.

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