Dive into Coca-Cola's innovative marketing strategies driving accelerated growth. Javier Meza shares insights into the brand's approach to staying relevant in a competitive market. Learn how Coca-Cola leverages data, creativity, and customer insights to enhance its marketing efforts and drive business success. This session offers a deep dive into the tactics and strategies that have positioned Coca-Cola as a leader in the beverage industry, providing valuable lessons for marketers looking to elevate their own brand strategies.

Speakers:

• Helen Weisinger, Co-Founder, Production Works and Weiser Works
• Javier Meza, President, Marketing & Europe CMO, The Coca-Cola Company

Takeaways:

• Coca-Cola's innovative marketing strategies.
• Leveraging data and creativity for business success.
• Future trends in the beverage industry's marketing efforts.

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