37signals makes tens of millions in profit every year but ⁠Jason Fried⁠ isn’t all that interested in running a business.

Instead, he cares most about making great products—like ⁠Basecamp⁠, ⁠HEY⁠, and ⁠Ruby on Rails⁠—products that are centered around a single, coherent idea. These products are complete wholes, where each piece matters—like a Frank Lloyd Wright house or a vintage car.

But how do you create products like that?

In this conversation, we talk to Jason about what two decades of building 37signals has been like—and how to build products that have soul.

If you found this episode interesting, please like, subscribe, comment, and share!

Want even more?

Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: ⁠https://every.ck.page/ultimate-guide-to-prompting-chatgpt⁠. It’s usually only for paying subscribers, but you can get it here for free.

To hear more from Dan Shipper:

• Subscribe to Every: ⁠https://every.to/subscribe⁠
• Follow him on X: ⁠https://twitter.com/danshipper⁠

Listen to Working Smarter wherever you get your podcasts, or visit ⁠workingsmarter.ai⁠. 

Timestamps:

00:00:00 - Start

00:00:32 - Introduction

00:02:06 - What architecture, watches, and cars teach us about software

00:10:54 - How Jason thinks AI plays into product-building

00:20:58 - How developers at 37signals use AI

00:25:47 - Jason’s biggest realization after 26 years of running 37signals

00:29:58 - Where Jason thinks luck shaped his career

00:32:41 - What Jason would do if he were graduated into the AI boom

00:37:22 - Dan asks for advice on running a non-traditional company like Every

00:46:39 - Why staying true to yourself is the only way to build something lasting

00:49:38 - Wholeness as the north star for building products—and companies

Links to resources mentioned in the episode:

• Jason Fried: ⁠Jason Fried (@jasonfried)⁠, ⁠Jason Fried⁠
• More about 37Signals: ⁠37signals⁠
• The book about architecture by Christopher Alexander: ⁠The Timeless Way of Building⁠

This episode contains sponsored content in partnership with Salesforce.

At Dreamforce 2025, Every CEO Dan Shipper sat down with Silvio Savarese, chief AI scientist at Salesforce, to discuss how one of the world’s largest software companies is shaping the future of AI for the enterprise.

Together, Dan and Savarese explore how his team at Salesforce develops AI solutions that now power more than 13,000 businesses—including OpenAI, Dell, and FedEx—helping them become truly Agentic Enterprises that operate with greater scale, speed, and precision. Examples include a large language model built for Salesforce developers years before ChatGPT’s release, and Agentforce, the company’s agentic layer that enables a hybrid future of work where humans and AI agents collaborate to achieve more than either could alone.

They also discuss how Agentforce gives enterprises a deeply unified AI platform that connects their data with agent functionality—making it both powerful and practical. The conversation touches on how Salesforce builds trust with enterprise customers amid the jagged frontier of AI by ensuring consistency in results, while continuing to push the boundaries of what agents can do autonomously. Savarese shares how enterprise-grade simulation environments help them strike that balance, and reflects on how AI agents will ultimately transform how businesses and individuals alike get things done.

@Salesforce #SalesforcePartner #DF25

Want even more? Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.

To hear more from Dan Shipper: Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper

Timestamps:
00:00 – Start
01:16 – Inside Salesforce’s early AI innovations
02:50 – How Agentforce works and what it can do
07:03 – The real challenges of deploying AI at scale
08:57 – Why Salesforce builds simulation environments for AI
12:35 – The future of agents and enterprise AI

At Every, the team credits Claude Code with transforming the way they work.

They now ship to codebases they barely know, each new feature makes the next easier to build, and even non-technical teammates confidently use the terminal.

To explore how this happened, AI & I host Dan Shipper invited Claude Code’s creators—Cat Wu (@_catwu) and Boris Cherny (@bcherny) from Anthropic AI—to discuss what they’ve learned from building one of the most beloved AI engineering tools in the world.

This episode is a must-watch for anyone—technical or not—who wants to understand how to use Claude Code like the people who built it.

If you found this episode interesting, please like, subscribe, comment, and share.

Want even more?
Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.

To hear more from Dan Shipper:
Subscribe to Every: https://every.to/subscribe
Follow him on X: https://twitter.com/danshipper

Build your first AI-powered app at [ai.studio/build](http://ai.studio/build).

Timestamps: 

00:00:00 - Start

00:01:26 - Introduction

00:02:25 - Claude Code’s origin story

00:07:03 - How Anthropic dogfoods Claude Code

00:14:06 - Boris and Cat’s favorite slash commands

00:15:49 - How Boris uses Claude Code to plan feature development

00:21:53 - Everything Anthropic has learned about using sub-agents well

00:26:16 - Use Claude Code to turn past code into leverage

00:33:14 - The product decisions for building an agent that’s simple and powerful

00:36:38 - Making Claude Code accessible to the non-technical user

00:45:12 - The next form factor for coding with AI

Links to resources mentioned in the episode: 
- Cat Wu: https://x.com/_catwu 
- Boris Cherny: https://x.com/bcherny
- Claude Code: https://www.claude.com/product/claude-code

Good writing has always been downstream of good thinking. The average language model can help you write faster—but can it help you think better?

Danny Aziz wrestled with this question while building the new version of Spiral, an AI writing partner informed by our editorial taste at Every that launched yesterday. 

The result is a product—and a philosophy—built by the ultimate craftsman who believes you can lean into AI without blunting your edge with slop. We had Danny on AI & I to talk about using AI without losing your craft. We get into the hidden alpha in AI tools that slow you down, how to code with AI without losing your craft, and everything Danny learned about cajoling AI to write well.

If you found this episode interesting, please like, subscribe, comment, and share! 

Want even more?

Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.

To hear more from Dan Shipper:

• Subscribe to Every: https://every.to/subscribe 
• Follow him on X: https://twitter.com/danshipper 

Ready to build a site that looks hand-coded—without hiring a developer? Launch your site for free at Framer.com, and use code DAN to get your first month of Pro on the house. 

Timestamps: 

00:00:00 – Start

00:01:00 – Introduction
00:05:26 – How Danny used Spiral to prepare for this podcast
00:08:29 – Why slowing down makes AI writing better
00:13:42 – The agents working under the hood for Spiral
00:14:46 – How Spiral helps you explore the canvas of possibilities
00:24:41 – Why Danny pivoted away from the old version of Spiral
00:31:51 – How to use AI without losing your craft
00:34:55 – Danny’s workflow for building Spiral as a solo engineer
00:40:39 – Code with AI while staying in control
00:45:26 – What Danny learned about getting AI to write well
00:47:52 – How Danny used DSPy to give AI taste
00:56:16 – Dan v. AI Dan: Can the machine match the man?

Links to resources mentioned in the episode:

• Danny Aziz: Danny Aziz (@DannyAziz97) / X 
• Give Spiral a go: Spiral 
• The article Every published about DSPy: I’ve Stopped Writing Prompts—DSPy Does It Better 

This episode is a little different from our usual fare: It’s a conversation with our head of AI training Alex Duffy about Good Start Labs, a company he incubated inside Every. Today, Good Start Labs is spinning out of Every as a separate company with $3.6 million in funding from General Catalyst, Inovia, Every, and a group of angel investors from top-tier AI labs like DeepMind. We get into how Alex learned some of his biggest lessons about the real world from games, starting with RuneScape, which taught him how markets work and how not to get scammed. He explains why the static benchmarks we use to evaluate LLMs today are breaking down, and how games like Diplomacy offer a richer, more dynamic way to test and train large language models. Finally, Alex shares where he sees the most promise in AI—software, life sciences, and education—and why he believes games can make the models we use smarter, while helping people understand and use AI more effectively.

If you found this episode interesting, please like, subscribe, comment, and share.

Want even more?

Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.

To hear more from Dan Shipper:

• Subscribe to Every: https://every.to/subscribe
• Follow him on X: https://twitter.com/danshipper

Timestamps

00:00:00 - Start

00:01:48 - Introduction

00:04:14 - Why evals and benchmarks are broken

00:07:13 - The sneakiest LLMs in the market

00:13:00 - A competition that turns prompting into a sport

00:15:49 - Building a business around using games to make AI better

00:22:39 - Can language models learn how to be funny

00:25:31 - Why games are a great way to evaluate and train new models

00:26:58 - What child psychology tells us about games and AI

00:30:10 - Using games to unlock continual learning in AI

00:36:42 - Why Alex cares deeply about games

00:44:37 - Where Alex sees the most promise in AI

00:50:54 - Rethinking how young people start their careers in the age of AI

Links to resources mentioned in the episode:

• Alex Duffy: alex duffy (@alxai_)
• Good Start Labs: https://goodstartlabs.com/, good start (@goodstartlabs)
• The book Alex is reading about the importance of games: Playing with Reality: How Games Shape Our World
• The book Dan recommends by the psychoanalyst D.W. Winnicott: Playing and Reality

Aaron Levie is AI-pilled, but he’s one of the few CEOs who sees a future where AI agents work for us, instead of replacing us—helping us to do more than we could before.

Aaron’s been the CEO of Box for 20 years–long enough to see a few tech revolutions up close—and taking the company AI-first gave him a glimpse of what the next one means for us. We get into why jobs aren’t going away, the new shape of work, and what it takes to build an AI-first company from the inside.

If you found this episode interesting, please like, subscribe, comment, and share. 

Want even more?

Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.

To hear more from Dan Shipper:

• Subscribe to Every: https://every.to/subscribe
• Follow him on X: https://twitter.com/danshipper

Meet NotebookLM, the AI research tool and thinking partner that can analyze your sources, turn complexity into clarity and transform your content: https://notebooklm.google.com/

Timestamps:

00:00:00 - Start

00:01:30 – Introduction

00:02:36 – Why AI won’t take your job

00:06:42 – Jevons Paradox and the future of work

00:10:40 – How Aaron’s experience with the cloud era shapes his view of AI

00:19:44 – Why every knowledge worker is becoming a manager of AI agents

00:25:21 – What Aaron’s learned from bringing AI into every corner of Box

00:33:57 – What’s overhyped in AI today

00:43:31 – How Aaron balances everyday execution with innovation

Links to resources mentioned in the episode:

• Aaron Levie: Aaron Levie (@levie)
• Box: https://www.box.com/
• Dan’s essay on the shift toward the allocation economy: "The Knowledge Economy Is Over. Welcome to the Allocation Economy"
• Dwarkesh’s podcast with Richard Sutton: https://www.dwarkesh.com/p/richard-sutton

If your MCP server has dozens of tools, it’s probably built wrong.

You need tools that are specific and clear for each use case—but you also can’t have too many. This creates an almost impossible tradeoff that most companies don’t know how to solve.

That’s why we interviewed Alex Rattray, the founder and CEO of Stainless. Stainless builds APIs, SDKs, and MCP servers for companies like OpenAI and Anthropic. Alex has spent years mastering how to make software talk to software, and he came on the show to share what he knows. We get into MCP and the future of the AI-native internet.

If you found this episode interesting, please like, subscribe, comment, and share.

Want even more?
Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.

To hear more from Dan Shipper:

• Subscribe to Every: https://every.to/subscribe
• Follow him on X: https://twitter.com/danshipper

Ready to build a site that looks hand-coded—without hiring a developer? Launch your site for free at Framer.com, and use code DAN to get your first month of Pro on the house.

Timestamps:

00:00:00 - Start
00:01:14 - Introduction
00:02:54 - Why Alex likes running barefoot
00:05:09 - APIs and MCP, the connectors of the new internet
00:10:53 - Why MCP servers are hard to get right
00:20:07 - Design principles for reliable MCP servers
00:23:50 - Scaling MCP servers for large APIs
00:25:14 - Using MCP for business ops at Stainless
00:28:12 - Building a company brain with Claude Code
00:33:59 - Where MCP goes from here
00:41:10 - Alex’s take on the security model for MCP

Links to resources mentioned in the episode:

• Alex Rattray: Alex Rattray (@RattrayAlex), Alex Rattray 
• Stainless: https://www.stainless.com/

The future has a way of showing up early to some places. In software engineering, one of those places is Cognition—the startup that made headlines in early 2024 with Devin, the world’s first autonomous coding agent, and more recently with its acquisition of the AI code editor Windsurf.

Scott Wu, Cognition’s cofounder and CEO, has a front-row seat to what comes next. In this episode of AI & I, we talk with Wu about why the fundamentals of computer science still matter in an AI-first world, the direction he sees for the short- and long-term future of programming, and why he believes we may already be living with AGI.

Timestamps: 
00:00:00 – Start
00:02:02 – Introduction
00:02:32 – Why Scott thinks AGI is here
00:09:27 – Scott’s personal journey as a founder
00:16:55 – Why the fundamentals of computer science still matter
00:22:30 – How the future of programming will evolve
00:26:50 – A new workflow for the AI-first software engineer
00:29:33 – How Devin stacks up against Claude Code
00:40:05 – Reinforcement learning to build better coding agents
00:50:05 – What excites Scott about AI beyond Cognition

If you found this episode interesting, please like, subscribe, comment, and share! 

Want even more?

Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.

To hear more from Dan Shipper:

• Subscribe to Every: https://every.to/subscribe 
• Follow him on X: https://twitter.com/danshipper 

Links to resources mentioned in the episode:

• Scott Wu: Scott Wu (@ScottWu46) 
• Learn more about Cognition: https://cognition.ai/ 

Try the world’s first autonomous coding agent: https://devin.ai/ 

Naveen Naidu built an app that found product-market fit backwards.

Most apps launch first and then try to find users. Monologue, Naveen’s AI voice dictation app that came out of beta yesterday, did the opposite. It built a following of thousands of users during its incubation period at Every—many of them switching over from venture capital-backed competitors—all while the app barely had a landing page.

The growth has continued in the 24 hours since launch, with an average of 1 million words being transcribed weekly, and in this episode of AI & I, we sit down with Naveen to talk about his journey as the single engineer behind a viral app. We get into the false starts and side projects that taught Naveen how to ship fast, the brutal feedback that kept Monologue honest, why Every decided to build in a crowded category, and the AI coding tools that let one developer do the work of a team.

Get free early access to Amazon's Alexa Plus: https://www.amazon.com/dp/B0DCCNHWV5?ref_=aucc_us_dis_everyalexa_q3_25

Timestamps:

00:01:27 – Introduction

00:03:51 – A live demo of Monologue

00:06:27 – Hard lessons from Naveen’s years in the wilderness

00:12:29 – Building a muscle to ship fast

00:21:11 – The spark that became Monologue

00:26:09 – Dogfooding your way to a killer feature

00:29:45 – Why the harshest product feedback is the most valuable

00:31:47 – Every’s strategy for launching an app in a crowded space

00:40:08 – Giving Monologue the Every “smell”

00:45:09 – Naveen’s one-person AI stack to build beautiful apps

If you found this episode interesting, please like, subscribe, comment, and share!

Want even more?

Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.

To hear more from Dan Shipper:

• Subscribe to Every: https://every.to/subscribe
• Follow him on X: https://twitter.com/danshipper

Links to resources mentioned in the episode:
https://www.monologue.to/

Noah Brier uses Claude Code as his second brain—it’s the coolest notetaking setup we’ve ever seen.

He has Claude running on a server in his basement hooked up to a VPN. It stores, reads, and writes to thousands of notes in his Obsidian vault. He does it all from his phone.

We had him on the show to tell us exactly how he’s pulling this off. 

Dan and Noah get into:

• The nuts and bolts of the Claude Code-Obsidian setup: Noah set up Claude Code on top of his Obsidian root directory, and he walked me through how he uses it to prep for an upcoming speech—creating a project folder, pulling in relevant research from his notes, saving transcripts from chats with other LLMs, and generating daily progress updates.
• The “thinking partner” that lives inside Noah’s second brain: Noah points out that in the hype around AI’s ability to write, the fact that it can read is overlooked. That’s why he has an agent inside Claude Code with strict guardrails to stay in “thinking mode.” It logs his questions, tracks insights, and catches him up on research if he returns to a project after a few days away.
• How Noah does deep work on his phone: Noah rigged a home server in his basement, put his Obsidian vault in it—and then runs Claude Code on top. Noah says that being able to think, write, research, and ship code from his phone has fundamentally changed the way he works.

This episode is a must-watch for anyone curious about who wants to learn how to use Claude Code to build a true second brain.

If you found this episode interesting, please like, subscribe, comment, and share! 

Start building in Google AI Studio at ai.dev. 

Ready to build a site that looks hand-coded—without hiring a developer? Launch your site for free at Framer.com, and use code DAN to get your first month of Pro on the house. 

Want even more?

Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: ⁠https://every.ck.page/ultimate-guide-to-prompting-chatgpt⁠. It’s usually only for paying subscribers, but you can get it here for free.

To hear more from Dan Shipper:

• Subscribe to Every: ⁠https://every.to/subscribe⁠ 
• Follow him on X: ⁠https://twitter.com/danshipper⁠ 

Timestamps: 

00:01:19 - Introduction

00:04:28 - How you can do deep work on your phone

00:06:14 - Why Noah thinks Grok has the best voice AI

00:11:39 - The nuts and bolts of Noah’s Claude Code-Obsidian setup

00:23:59 - Using an agent in Claude Code as a “thinking partner”

00:35:07 - Noah’s Thomas’ English Muffin theory of AI

00:44:04 - The white space still left to explore in AI

00:50:41 - How Noah is preparing his kids for AI

01:01:54 - How he brought his Claude Code setup to mobile

Links to resources mentioned in the episode:

• Noah Brier: ⁠https://www.noahbrier.com/⁠, ⁠Noah Brier (@heyitsnoah) / X⁠
• Alephic, his AI strategy consultancy: ⁠alephic.com⁠ 
• The conference he leads about marketing and AI: ⁠http://BRXND.AI⁠ 
• A newsletter he writes about AI: ⁠newsletter.brxnd.ai⁠  
• The declassified relic from World War II they talk about: ⁠Simple Sabotage Field Manual⁠ 
• The apps Noah used to set up Claude Code on his phone: ⁠Termius⁠, ⁠Tailscale⁠