If you’re still dragging your feet about adopting AI, don’t! It isn’t some distant future technology – it’s already here, and in five years it will be as normal as smartphones or spreadsheets. Smart leaders are already using it to enhance their customer experience, boost productivity, and make better decisions. And don’t just wait until you’re ready for the technology; you also need to bring your people along on the journey.

https://swiy.co/go-ai-in-2030

A few weeks ago, I was speaking at two conferences in the Northern Territory – one in Alice Springs and one in Darwin – for tourism and hospitality operators in those towns to understand what’s coming in the future and how they can take advantage of those changes.

During the Q&A segment of my presentation, a tour operator in the audience asked me:

"What will be the biggest impact of AI in the tourism sector in the next five years?"

This is a smart question – not just for tourism, but for any industry. You probably should ask the same thing about your own sector.

But wait ... To be more precise: This is a smart question NOW – in 2025. But in the next five years – by 2030 – this would be a dumb question!

Why? Because by 2030, AI will be a standard part of how we work, just like smartphones, laptops, workplace culture, innovation, and change management. We don’t ask, “What will be the impact of computers in our industry?” because we already know they are an essential part of doing business.

The same will be true for AI.

Even now, forward-thinking businesses and leaders are using AI to enhance their customer experience, build marketing campaigns, analyse data and reports, record meetings and automate follow-ups, and much, much more.

Some organisations are already integrating AI into almost everything they do.

But many are still hesitant. Right now, that’s OK – because your competitors and customers might not be doing it.

But by 2030, AI won’t be optional.

Where do YOU stand with AI?

If you’re hesitating – waiting until the tech is better, you’ve crafted the perfect policy, or have recruited the best IT people – you’re falling behind!

The good news is it’s not too late. But you need to start now.

Most importantly, you need to bring your people along on the journey. AI adoption isn’t just about technology; it’s about people. If you introduce AI before your people are confident, comfortable, and competent with it, they won’t use it. Or worse, they will use it badly.

I’m running an online presentation soon called "People-Powered AI", where I will focus on how leaders can bring their teams along on the AI journey. It’s not about the technology – it’s about your role as a leader. It’s free, open to everybody, and I’d love to see you there. Feel free to share it with your team and network too.

Register for the virtual masterclass:

https://swiy.co/go-ai-in-2030

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