AI is no longer a future concept—it's transforming direct selling today. In this episode of Direct Approach, Wayne Moorehead talks with Gareth Hooper, Chief Information Officer at Sunrider International, about how AI-powered tools are reshaping the industry. From smarter selling strategies to AI-driven customer experiences, Gareth shares real-world applications and insights on where companies should start. Tune in for a pivotal conversation on the future of AI in direct selling.