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What happens when an academic anthropologist ventures into the world of AI-powered market research? I had the pleasure of hosting Adam, who has transformed his expertise into a groundbreaking journey—from co-founding Nomadic Learning to his current endeavors with Glimpse. Together, we unravel the potential of AI to revolutionize surveys and enhance decision-making by making them more human-centric and actionable. Adam shares a captivating success story of how Glimpse has partnered with HubSpot, highlighting how AI-driven predictions can reshape strategies and close the gap between behavior and attitude.

We also tackle the complexities of niche market forecasting, exploring how AI can unlock valuable insights even in specialized industries with limited key players. By collaborating with agencies and consultancies, companies can now create digital twins or AI personas, simulating behaviors of hard-to-reach individuals. This innovative approach maximizes research budgets, offering strategic advancement opportunities without excessive costs. Adam and I confront the skepticism around AI personas and provide tangible methods to harness their full potential, particularly in niche B2B sectors. Tune in to uncover how this cutting-edge technology can be a game-changer in understanding human insights at scale.

An Acxiom podcast where we discuss marketing made better, bringing you real...

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