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What makes a brand unforgettable in a world drowning in content? We sit down with cybersecurity veteran and writer Tony Bradley to unpack how thoughtful analysis, consistent execution, and credible placements can move a company from invisible to influential. Tony traces his path from IT and security operations to bylines at PCWorld, TechTarget, TechSpective, and Forbes, explaining why he stopped chasing the news hype cycle and instead built a reputation around “day-two” insights that endure beyond the headline.
We dig into the most common visibility mistake—one-off content—and how to replace it with an integrated cadence that actually compounds. Tony shares a rare, practical look at what journalists say yes to: context tied to a timely story, a ready-to-use quote, and speed. No hoops, no delays. From there, we tackle the new reality of earned media in the LLM era. With ChatGPT, Claude, and Gemini shaping how people discover answers, quotes and features on credible outlets do more than drive clicks—they train the systems that now mediate attention. The more your voice appears across respected publications, the more likely AI is to surface you as a trusted source.
Still, scale without soul is noise. Tony shows how analogies translate complex security concepts for any audience and why genuine thought leadership requires a point of view, not a summary. We explore the craft of ghostwriting executive content that sounds like the executive, not the writer, and the discipline it takes to avoid repeating the same safe takes on agentic AI and identity security. We also walk through a pragmatic stance on AI: leverage it as a force multiplier for research, editing, and distribution, while keeping human judgment on narrative, nuance, and trust.
If you care about cybersecurity storytelling, PR strategy that works, and how to be cited where AI looks first, this conversation is your field guide. Subscribe, share with a teammate who handles comms, and leave a review with your biggest earned-media challenge—we might tackle it next.
Inspiring Tech Leaders - The Technology PodcastInterviews with Tech Leaders and insights on the latest emerging technology trends.
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