AI is changing the way marketers create, optimize, and distribute content but not always for the better. In this episode, we dig into the double-edged sword of AI in B2B inbound marketing: how it can help speed up content creation without sacrificing quality or performance, and how misuse can lead to generic, ineffective work that blends into the noise.

We’ll explore best practices for integrating AI into your inbound strategy, separating hype from reality, and maintaining the human creativity and strategy that make great marketing truly stand out. Because in the future, the extremes won’t win. Those who refuse to evolve will get left behind, and those who rely on AI as a shortcut will fade into irrelevance. The marketers who thrive will be the ones who learn to work with AI, not because of it.