Implementing HubSpot can feel overwhelming, especially for B2B and manufacturing teams who’ve done things the same way for years. In this episode of Inbound Unbound, host Michaela Phillips sits down with Vicki Sonne to explore how protocol 80 is simplifying that process using Supered.

Vicki shares how Supered is helping clients navigate CRM setup, onboarding, and adoption with ease. You’ll hear practical tips for planning a smooth HubSpot implementation, learn what makes Supered so powerful for in-portal guidance, and understand how teams are speeding up training and reducing friction along the way.

Whether you're launching HubSpot for the first time or looking to level up your current strategy, this episode is packed with insights to help make your rollout easier, faster, and more effective.

Topics Covered:

• Why HubSpot implementation can be so challenging
• How Supered helps streamline training and onboarding
• Tips to improve adoption and ease growing pains

Tune in and get empowered to make your HubSpot experience smoother than ever.

In the latest episode of Inbound Unbound, host Michaela Ryan, inbound marketing strategist at protocol 80, welcomes Kathleen Melvin, strategic project manager, for a deep dive into the ever-evolving world of B2B website design—specifically through the lens of HubSpot.

Together, Michaela and Kathleen explore what makes a website truly effective in the B2B manufacturing space and what common missteps can undermine even the most well-intentioned designs. With trends shifting rapidly, they tackle the pressing question: How often should your website be updated—and why does it matter?

From showcasing the must-have features of a high-performing HubSpot website to dissecting outdated elements that are better left behind, this episode is packed with actionable insights. They reveal how B2B manufacturers can leverage smart design to create more compelling user experiences, build credibility, and drive conversions.

Tune in to discover the do’s and don’ts of modern B2B website design, the trends shaping 2025, and how to stay ahead of the curve in an industry where your website is often your best salesperson.

In the latest episode of Inbound Unbound, Michaela Ryan, an inbound marketing strategist at protocol 80, joins Zach Ware, host and inbound education consultant, to take a deep dive into the role of AI in inbound strategies. They explore the powerful benefits AI can bring to your marketing efforts, as well as the potential pitfalls you need to avoid. From maximizing the advantages to minimizing the risks, Zach and Michaela share their expert insights on what works best in AI-driven strategies—and what doesn't. Tune in to learn how to use AI to it's fullest potential to enhance your inbound marketing strategies.

In this episode of Inbound Unbound, join host Zachary Ware, p80's inbound education consultant, as he dives into the art of inbound content creation with Chris Michel, a senior inbound writing specialist at p80. Discover the secrets behind crafting compelling blog posts and social media content, get insider tips on navigating criticism, and hear fascinating stories from Chris's writing career. Tune in for advice, industry insights, and to learn all about inbound content creation.

In this epsiode, Protocol 80's inbound education consultant, Zachary Ware, and inbound marketing media specialist, Rachel Close, explore the concept of brand voice and its role in creating authentic connections with your audience. They discuss what it means to have a "brand voice" online and why it’s essential for your business's identity and success, how to create content that resonates with your target audience, how to choose the right platforms, influencers for business, and more.

Whether you’re a seasoned marketer or just starting your brand journey, this episode is packed with valuable insights to help you develop a strong, authentic brand voice that stands out in today's crowded digital landscape.

In this episode, we dive into the ever-evolving world of search engines with Zachary Ware, inbound education consultant at Protocol 80, and Zach Henze, Protocol 80's solutions developer. They share their candid thoughts on the giants like Google and the underdogs like DuckDuckGo, explore the burning topic of online privacy and generative AI on search results. What would their "ideal" search engine look like? And where do they foresee the landscape of search technology heading in the next few years? Tune in for a conversation packed with insights, predictions, and thought-provoking discussions on search engines.