🎙️ AI & Authenticity in Branding: Ethics, Creativity, and the Role of Humans | Brand of Brothers

In this thought-provoking episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz dive deep into the impact of AI in branding and design—specifically, how generative AI is transforming creative processes, what it means for brand authenticity, and where the ethical lines should be drawn.

With over 30 years in the design world (and 18 at Remixed), Doug brings a seasoned, human-first perspective on what it really means to use AI “as a tool—not a replacement.” Together, the hosts explore whether AI-generated logos, imagery, and brand assets compromise originality, how clients are leveraging AI to audit agency work, and what happens when synthetic creativity meets real-world brand strategy.

🔍 Key topics covered:

• The role of AI in the creative process: tool vs. creator
• Why ideation is a valid use case—and where the ethical line starts to blur
• The limitations of tools like DALL·E, Midjourney, and ChatGPT in developing full-scale brand identities
• Who owns the intellectual property behind AI-generated assets?
• The danger of relying on “microwave dinner” branding—quick outputs with no strategic foundation
• Whether brands lose their visual identity when AI is doing the heavy lifting
• What happens when clients use AI to critique agency work
• The importance of human involvement and disclosure in the creative process
• Why consumers still detect the uncanny valley, especially in visual media
• The difference between novelty and authenticity in AI influencers and AI-generated content
• Exploring the future of synthetic data and its implications for branding
• Creating a shared understanding with clients around AI usage policies

💡 Ideal for:

• Brand managers and creative directors navigating the AI wave
• Agencies and freelancers working with visual identity and marketing content
• Clients hiring creative teams—who want to know where the line is between human work and machine help
• Tech-savvy entrepreneurs interested in responsible AI integration into branding

🎧 Don’t miss this episode if you’re asking:

• Can I use AI to build a brand?
• How do I ensure authenticity and ownership in AI-assisted designs?
• What role should humans still play in a creative agency?
• Should AI use be disclosed to clients—and to consumers?

Presented by Remixed – the branding agency behind purpose-driven, visually striking, and strategically sound identities.

🎶 Music by PRO
 🎥 Production: Johnny Diggz, Simon Jacobsohn & Doug Berger
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