Welcome back to Brand of Brothers with Doug Berger and Johnny Diggz, where branding, marketing, and business collide with a little bit of fun and a lot of truth. In this episode, we go all the way back to basics with one deceptively simple question: what is marketing. Spoiler alert, it is not just posting on social media and it is not the same thing as sales.

🔥 In this episode:
 • A clean definition of marketing as the line between your product and your customer
 • How marketing and sales work together, and where the handoff happens
 • The lemonade stand example that explains marketing, branding, and conversion in plain English
 • Why visibility, signage, and presentation matter before anyone ever buys
 • How pricing shapes expectations and becomes part of the value proposition
 • Needs versus wants, and how that changes the way you position your offer
 • Why trying to market to everybody is a great way to waste money
 • The fishing net analogy for targeting, and why narrower audiences require a finer mesh
 • How targeting applies to ads, streaming, and even direct mail
 • What trust indicators are, and why reviews and longevity influence buying decisions
 • Why authenticity is making a comeback and why people can sense fake content fast
 • How storytelling builds connection, even as tools and platforms change
 • The best no budget move for small businesses: spend time, not money, and network locally
 • What social media is actually best for in marketing, and why it is often more trust than sales
 • Rapid fire takes on iconic campaigns, tired buzzwords, and the only podcast you “should” be listening to

💡 Whether you are running a micro business, scaling a service company, or trying to make your marketing make sense again, this episode brings marketing back to reality. You will walk away with a practical way to think about marketing as connection and clarity, not noise, and a reminder that the fundamentals still matter, even when the tools keep changing.

🎧 Listen now to learn how to:
 • Separate marketing from sales so you can build a strategy that actually converts
 • Tighten your targeting so your budget stops leaking
 • Use price, presentation, and trust to shape perception and drive action
 • Build authentic messaging that feels human and not manufactured
 • Choose the right role for social media in your business instead of chasing vanity metrics

Presented by Remixed, the full service branding agency helping companies craft, launch, and grow powerful brands.

🎶 Music by PRO
 📍 Visit us at BrandShowLive.com
 📱 Follow along at @BrandShowLive on all socials
 👍 Like, subscribe, and share to support the show and keep the conversations going

Welcome back to Brand of Brothers with Doug Berger and Johnny Diggz, where real talk about branding meets practical insights for business owners. In this episode, we dig into one of the biggest misunderstandings in marketing today: the idea that a brand is just a logo. Spoiler alert, it is not even close.

🔥 In this episode:
• What a brand actually is and why it goes far beyond visuals
• The difference between visual identity and a full brand identity system
• How brand stories, mission, vision, and values create the foundation for all marketing
• Why naming matters and how names communicate purpose
• How giants like Nike, Chipotle, and Jaguar evolved their brands and what worked or failed
• The risks of personality driven brands when public figures become polarizing
• Why companies should justify every rebrand with real data and strategy
• What a Messaging BrandScape is and how it connects audiences to a brand’s purpose
• The importance of discovery, research, and audience insights before any design work begins
• Why small businesses that “just need a logo or a website” often need a deeper strategy first

💡 Whether you run a startup, a growing business, or an established brand, this episode shows why meaningful branding starts with clarity, intention, and strategy. You will learn how to think about your brand as a living system, not a single graphic, and why real consistency comes from knowing who you are, what you stand for, and who you serve.

🎧 Listen now to learn how to:
• Build a brand foundation that actually supports your marketing
• Avoid common pitfalls when naming, designing, or repositioning a brand
• Recognize when a rebrand is needed and when it is not
• Align visuals, messaging, and strategy so your brand works everywhere

Presented by Remixed, the full service branding agency helping companies craft, launch, and grow powerful brands.

🎶 Music by PRO
 📍 Visit us at BrandShowLive.com
 📱 Follow along at @BrandShowLive on all socials
 👍 Like, subscribe, and share to support the show and keep the conversations going

🎙️ Marketing Trends 2026: Local SEO, Influencers, and AI Personalization | Brand of Brothers

Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz — where strategy meets storytelling and the business of branding gets real. In this conversation, we’re diving deep into the marketing trends shaping 2026, from hyperlocal SEO and influencer authenticity to AI-powered personalization and community-driven campaigns.

🔥 In this episode:
• Why “near me” searches and hyperlocal SEO are driving small business visibility
• The power of consistent directory listings and Google My Business optimization
• How authentic user reviews impact discoverability and trust
• Snackable video: why short-form content is still king in 2026
• Influencer marketing done right (and what “hyperlocal” really means)
• The rise of AI personalization and dynamic CRM targeting
• How streaming ads and podcast sponsorships are reshaping paid media
• Out-of-home’s comeback: from vehicle wraps to digital billboards
• Community-first marketing, pop-up experiences, and brand collabs that connect
• Why authenticity, inclusion, and channel-specific storytelling matter more than ever

💡 Whether you’re a small business owner, marketing pro, or brand strategist, this episode will give you actionable insights to future-proof your marketing plan and connect with audiences in more meaningful ways.

🎧 Listen now to learn how to:
• Improve your local search presence with practical SEO steps
• Create short-form content that engages, not just sells
• Use influencers and AI responsibly to stay authentic
• Build community-driven campaigns that make your brand unforgettable

Presented by Remixed, the full-service branding agency that helps companies craft, launch, and grow brands that convert.

🎶 Music by PRO
📍 Find us at BrandShowLive.com

📱 Follow us: @BrandShowLive on all socials
👍 Like, share, and subscribe for more creative insights every week

🎙️ Typography Talks: Fonts, Faces, and Brand Identity | Brand of Brothers

Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz, where we’re peeling back the layers of typography and how the right font choices can shape your brand’s voice, personality, and perception. From Helvetica to papyrus (yes, we’re going there), this episode explores the art, history, and strategy behind type.

🔥 In this episode:

• What typography actually is and how it differs from fonts
 • The history of type from Roman engravings to today’s digital families
 • Serif, sans serif, decorative, handwritten—why it’s more than just two categories
 • How fonts communicate tone and emotion (and why Comic Sans has a time and place)
 • The difference between licensed and open-source fonts, and when to use each
 • The rise of “blanding” and why luxury brands are going minimalist with type
 • Legibility, readability, and the science behind font selection for design and memes alike
 • Tips for balancing contrast, weight, kerning, and spacing in your typography
 • Case studies: when font choices go right, and when they go hilariously wrong

💡 Whether you’re a designer picking brand assets, a marketer crafting campaigns, or just someone who can’t stand Times New Roman, this episode will give you a fresh perspective on how type shapes every message.

🎧 Listen now to learn how to:

• Choose fonts that align with tone and audience expectations
 • Balance beauty with readability in branding and digital content
 • Avoid common pitfalls that make typography feel off or inaccessible
 • Use fonts strategically to differentiate your brand in a world of sameness

Presented by Remixed, the full-service branding agency that helps companies craft, launch, and grow brands that convert.

🎶 Music by PRO.
 📍 Find us at BrandShowLive.com
 📱 Follow us: @BrandShowLive on all socials
 👍 Like, share, and subscribe so you never miss an episode packed with insights

🎙️ Social Strategy Simplified: Building a Social Media Plan That Works | Brand of Brothers

Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz, where we’re diving deep into the world of social media—what it takes to actually make it work and how to turn likes, shares, and posts into real results for your brand.

🔥 In this episode:

• Why clear goals and objectives are the backbone of every social media strategy
 • How to define your Ideal Customer Profile (ICP)… yes, including the Insane Clown Posse reference
 • The role of personas and understanding audience demographics, psychographics, and behaviors
 • Why it’s not just about posting content, but posting where your audience actually lives online
 • Tools and platforms for syndicating content (and why you shouldn’t just copy/paste across channels)
 • Creating a content calendar that keeps you consistent, coherent, and cohesive
 • The three content types every plan needs: promotional, educational, and engagement-driven
 • How to diversify with videos, images, polls, quizzes, and user-generated content
 • Measuring success with KPIs, analyzing performance, and adjusting your plan accordingly

💡 Whether you’re a startup experimenting with TikTok, a brand manager optimizing Instagram, or a CMO trying to align social with broader marketing goals, this episode offers practical advice and a few laughs along the way.

🎧 Listen now to learn how to:

• Set goals that align with your brand and business strategy
 • Find and connect with the right audiences
 • Develop a calendar-driven content plan that actually gets results
 • Measure what matters and adjust for growth

Presented by Remixed, the full-service branding agency that helps companies craft, launch, and grow brands that convert.

🎶 Music by PRO.
 📍 Find us at BrandShowLive.com
 📱 Follow us: @BrandShowLive on all socials
 👍 Like, share, and subscribe so you never miss an episode packed with insights.

🎙️ Fun with Funnels: Mastering the Marketing Funnel from TOFU to BOFU | Brand of Brothers

Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz, where we’re breaking down the layers of the marketing funnel—from top-of-funnel (TOFU) to middle (MOFU) and bottom (BOFU). If you're in marketing, branding, or just funnel-curious, this is the episode for you.

🔥 In this episode:

• What is a marketing funnel—and why should you care?
• The role of the Ideal Customer Profile (ICP) (no, not Insane Clown Posse… well, maybe both)
• How awareness campaigns work using display ads, billboards, OTT streaming ads, and even cold outreach like direct mail
• Why engagement and intent signals matter when transitioning from TOFU to MOFU
• How conversion campaigns turn leads into customers—and customers into advocates
• Real-world insights on running campaigns via Hulu, Roku, YouTube, and more
• The importance of nurture marketing and post-purchase reinforcement

💡 Whether you're a brand strategist, startup founder, or a CMO refining your sales funnel, this episode offers actionable insights and some good laughs.

🎧 Listen now to understand how to:

• Attract your ideal audience
• Engage them meaningfully
• Convert with confidence
• And retain them through nurturing and advocacy

Presented by Remixed, the full-service branding agency that helps companies craft, launch, and grow brands that convert.

🎶 Music by PRO.
 📍 Find us at BrandShowLive.com
 📱 Follow us: @BrandShowLive on all socials
 👍 Like, share, and subscribe so you never miss a funnel-full episode!

🎙️ AI-Generated Content: Pitfalls, Ethics & How to Use It Like a Pro | Brand of Brothers

In this sharp and insightful episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz unpack the growing wave of AI-generated content—from ChatGPT, Claude, Gemini, and Perplexity to image generation tools and search engine disruption.

Is AI the ultimate content creator or a creativity killer? Doug and Johnny explore the right ways to use AI in content strategy and brand development, what to watch out for, and why transparency and human oversight still matter more than ever.

🔍 What You’ll Learn:

• Why AI should be a tool, not a replacement for talent
• The 80/20 rule of generative content: good enough isn’t always good
• How voice, tone, and consistency suffer when brands over-rely on AI
• Tell-tale signs your content was written by a bot (hello, em-dashes!)
• Why SEO is evolving into LLMO and AIO—and how to adapt your content now
• The dangers of hallucinations, misinformation, and overconfidence in LLMs
• How to collaborate with AI to improve—not outsource—your creative process
• Legal and ethical risks: copyright, transparency, and client disclosure
• Why AI-generated logos are risky business (trademark issues, raster pitfalls)
• What tools can and can’t do when it comes to layered design files
• Using AI for content evaluation and feedback—not just generation

💡 Who Should Listen:

• Marketers and content creators navigating AI tools in real workflows
• Startup founders considering AI-generated branding or articles
• Agencies and consultants wanting to use AI ethically with clients
• SEO professionals exploring the next frontier: LLMO (Large Language Model Optimization)
• Creative directors and designers dealing with AI-based visual requests

Doug and Johnny don’t just talk theory—they walk through real scenarios, share hands-on advice, and deliver a healthy dose of humor as they navigate the weird, wild, and wonderful world of AI content. If you’re creating or managing content in 2025, this episode is a must-listen.

Presented by Remixed – helping brands create authentically in an increasingly automated world.

🎶 Music by PRO
 🎙️ Production by Johnny Diggz, Simon Jacobsohn & Doug Berger
 🌐 Visit BrandShowLive.com
 📱 Follow @BrandShowLive on all social platforms
 👍 Like, subscribe, and stay human.

🎙️ Startups & the Power of Visual Content: Building Authentic Brands on a Budget | Brand of Brothers

In this episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz break down what it really takes for startups to build a brand from scratch—especially when budgets are tight and resources are limited. Spoiler alert: your logo is not your brand.

From the early stages of naming and domain grabbing to post-funding pivots and rebrands, they share candid stories, common pitfalls, and practical tips for designing a visual identity, establishing brand consistency, and building authentic community engagement—even before you can afford a full-blown agency.

🔍 Key Topics Covered:

• Why a logo is only a tool—not the brand itself
• The importance of visual identity: colors, typography, patterns, consistency
• How to create an authentic brand story—even with minimal resources
• The role of developer outreach, in-person events, and community-building in early-stage growth
• Creating a content marketing strategy that works with limited bandwidth
• What goes into a brand guide (brand Bible) and why it’s worth the investment
• Tips for managing your brand across social media, vendors, and events
• Choosing effective visual formats—from quote graphics to infographics and video
• Leveraging short-form content (Reels, TikTok, Stories) while staying on-brand
• Best practices for startups to prioritize online presence and engagement
• How to write and distribute content that LLMs can crawl for long-term visibility
• Understanding the shift from SEO to AI-optimized content (LLMO / AIO)
• The evolving role of AI as a search tool—and how startups can futureproof their brand content

💡 Who this episode is for:

• Startup founders building brand equity on a shoestring
• Marketing leads trying to juggle storytelling, visuals, and community growth
• Creative professionals guiding early-stage brands through rapid pivots
• Content marketers and social media managers developing lean strategies
• Anyone curious about how branding intersects with tech, AI, and human connection

Doug and Johnny cover it all—from real startup war stories to tactical takeaways and future-focused insights. If you're navigating startup branding, you’ll walk away with clarity, direction, and a few laughs.

Presented by Remixed – helping startups and established brands craft identities that convert and connect.

🎶 Music by PRO
 🎙️ Production: Johnny Diggz, Simon Jacobsohn & Doug Berger
 🌐 Learn more at BrandShowLive.com
 📱 Follow: @BrandShowLive on all social platforms
 👍 Like, share, subscribe—and keep your brand human.

🎙️ The Art of Storytelling in Branding: Authenticity, Voice & Visuals | Brand of Brothers

In this episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz explore the powerful role of storytelling in branding—from how it creates emotional connections with audiences to why authenticity and narrative alignment are essential in today’s market.

Drawing on real-world examples like Disney, KFC, and even the lesser-known lore of Pleasure Island, they reveal how brands build mythologies, shape consumer perception, and develop narratives that reinforce their ethos, mission, and visual identity. Whether you’re building a brand from scratch or revamping your messaging, this episode unpacks the core of why stories sell—and why bad stories break trust.

🔍 What you’ll learn:

• Why storytelling is the foundation of authentic branding
• The difference between verbal and visual storytelling—and how they work together
• The 5 questions every brand narrative must answer: Who, What, When, Where, and Why (+ How as a CTA)
• Examples of effective brand storytelling from Disney, Super Bowl ads, and even Colonel Sanders
• When it’s okay to use fictional narratives—and when it can backfire
• How visual elements like color, typography, and tone reinforce the brand story
• Why some stories get “retired” due to cultural shifts and controversy
• How brands can future-proof their narratives without losing authenticity

💡 Who this episode is for:

• Brand strategists and creative directors building emotional resonance
• Entrepreneurs and founders refining their company’s mission and voice
• Content marketers looking to craft consistent and compelling brand messaging
• Designers and copywriters shaping brand identity across platforms
• Anyone curious about how Disney, KFC, and others use stories to stick in our minds

With wit, experience, and a nod to Gen X sensibilities, Doug and Johnny break down the storytelling anatomy behind some of the world’s most enduring and emotionally resonant brands. Listen in to learn how to make your brand mean something—and how to make your audience care.

Presented by Remixed – The branding agency that tells stories people believe in.

🎶 Music by PRO
 🎙️ Production by Johnny Diggz, Simon Jacobsohn & Doug Berger
 🌐 More at BrandShowLive.com
 📱 Follow: @BrandShowLive on socials
 👍 Like, subscribe, and keep the story going.

🎙️ Creating Compelling Content for Gen Z: Values, Authenticity & the Future of Engagement | Brand of Brothers

In this high-energy episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz dig into the mindset, behavior, and expectations of one of today’s most powerful consumer groups—Gen Z. From values-driven branding to short-form video content, Gen Z is reshaping how companies create, market, and connect.

As two Gen X creatives looking to understand and authentically reach Gen Z, Doug and Johnny explore everything from TikTok culture and AR/VR adoption to brand ethics, social responsibility, and the rise of new platforms and influencer types.

If you’ve ever asked yourself, “How do we create content that Gen Z actually cares about?”—this is the episode for you.

🔍 What you'll learn:

• How Gen Z consumes and interacts with content differently than Gen X or Millennials
• Why authenticity, transparency, and values alignment matter more than polish
• The importance of short-form content (TikTok, Reels, YouTube Shorts) in Gen Z engagement
• Insights into Gen Z’s attitude toward consumerism, climate change, mental wellness, and DEI
• Examples of brands doing it right—like Tom’s Shoes and other socially-conscious companies
• How Gen Z’s platform choices (TikTok, Snapchat, YouTube) reflect their deeper priorities
• Where AR/VR technology might (or might not) fit into Gen Z’s digital habits
• How to balance technology and ethics in content strategy

💡 Who this episode is for:

• Marketers and content creators targeting Gen Z
• Brand strategists looking to future-proof their voice and messaging
• Agencies trying to connect with younger audiences authentically
• Founders and entrepreneurs building socially aware and community-driven brands
• Anyone who still thinks MySpace was a peak digital moment (spoiler: it wasn’t)

Doug and Johnny tackle it all with humor, humility, and honesty—from Gen X nostalgia to Gen Z’s push for purpose. Learn how to pivot your strategy, rethink your storytelling, and stay relevant with the generation that expects more from brands.

Presented by Remixed – where purpose-driven brands come to life with strategic creativity.

🎶 Music by PRO
 🎙️ Produced by Johnny Diggz, Simon Jacobsohn & Doug Berger
 🌐 Find more at BrandShowLive.com
 📱 Follow @BrandShowLive on all social platforms
 👍 Like, share, subscribe—and stay relatable.