🎙️ Social Strategy Simplified: Building a Social Media Plan That Works | Brand of Brothers

Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz, where we’re diving deep into the world of social media—what it takes to actually make it work and how to turn likes, shares, and posts into real results for your brand.

🔥 In this episode:

• Why clear goals and objectives are the backbone of every social media strategy
 • How to define your Ideal Customer Profile (ICP)… yes, including the Insane Clown Posse reference
 • The role of personas and understanding audience demographics, psychographics, and behaviors
 • Why it’s not just about posting content, but posting where your audience actually lives online
 • Tools and platforms for syndicating content (and why you shouldn’t just copy/paste across channels)
 • Creating a content calendar that keeps you consistent, coherent, and cohesive
 • The three content types every plan needs: promotional, educational, and engagement-driven
 • How to diversify with videos, images, polls, quizzes, and user-generated content
 • Measuring success with KPIs, analyzing performance, and adjusting your plan accordingly

💡 Whether you’re a startup experimenting with TikTok, a brand manager optimizing Instagram, or a CMO trying to align social with broader marketing goals, this episode offers practical advice and a few laughs along the way.

🎧 Listen now to learn how to:

• Set goals that align with your brand and business strategy
 • Find and connect with the right audiences
 • Develop a calendar-driven content plan that actually gets results
 • Measure what matters and adjust for growth

Presented by Remixed, the full-service branding agency that helps companies craft, launch, and grow brands that convert.

🎶 Music by PRO.
 📍 Find us at BrandShowLive.com
 📱 Follow us: @BrandShowLive on all socials
 👍 Like, share, and subscribe so you never miss an episode packed with insights.

🎙️ Fun with Funnels: Mastering the Marketing Funnel from TOFU to BOFU | Brand of Brothers

Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz, where we’re breaking down the layers of the marketing funnel—from top-of-funnel (TOFU) to middle (MOFU) and bottom (BOFU). If you're in marketing, branding, or just funnel-curious, this is the episode for you.

🔥 In this episode:

• What is a marketing funnel—and why should you care?
• The role of the Ideal Customer Profile (ICP) (no, not Insane Clown Posse… well, maybe both)
• How awareness campaigns work using display ads, billboards, OTT streaming ads, and even cold outreach like direct mail
• Why engagement and intent signals matter when transitioning from TOFU to MOFU
• How conversion campaigns turn leads into customers—and customers into advocates
• Real-world insights on running campaigns via Hulu, Roku, YouTube, and more
• The importance of nurture marketing and post-purchase reinforcement

💡 Whether you're a brand strategist, startup founder, or a CMO refining your sales funnel, this episode offers actionable insights and some good laughs.

🎧 Listen now to understand how to:

• Attract your ideal audience
• Engage them meaningfully
• Convert with confidence
• And retain them through nurturing and advocacy

Presented by Remixed, the full-service branding agency that helps companies craft, launch, and grow brands that convert.

🎶 Music by PRO.
 📍 Find us at BrandShowLive.com
 📱 Follow us: @BrandShowLive on all socials
 👍 Like, share, and subscribe so you never miss a funnel-full episode!

🎙️ AI-Generated Content: Pitfalls, Ethics & How to Use It Like a Pro | Brand of Brothers

In this sharp and insightful episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz unpack the growing wave of AI-generated content—from ChatGPT, Claude, Gemini, and Perplexity to image generation tools and search engine disruption.

Is AI the ultimate content creator or a creativity killer? Doug and Johnny explore the right ways to use AI in content strategy and brand development, what to watch out for, and why transparency and human oversight still matter more than ever.

🔍 What You’ll Learn:

• Why AI should be a tool, not a replacement for talent
• The 80/20 rule of generative content: good enough isn’t always good
• How voice, tone, and consistency suffer when brands over-rely on AI
• Tell-tale signs your content was written by a bot (hello, em-dashes!)
• Why SEO is evolving into LLMO and AIO—and how to adapt your content now
• The dangers of hallucinations, misinformation, and overconfidence in LLMs
• How to collaborate with AI to improve—not outsource—your creative process
• Legal and ethical risks: copyright, transparency, and client disclosure
• Why AI-generated logos are risky business (trademark issues, raster pitfalls)
• What tools can and can’t do when it comes to layered design files
• Using AI for content evaluation and feedback—not just generation

💡 Who Should Listen:

• Marketers and content creators navigating AI tools in real workflows
• Startup founders considering AI-generated branding or articles
• Agencies and consultants wanting to use AI ethically with clients
• SEO professionals exploring the next frontier: LLMO (Large Language Model Optimization)
• Creative directors and designers dealing with AI-based visual requests

Doug and Johnny don’t just talk theory—they walk through real scenarios, share hands-on advice, and deliver a healthy dose of humor as they navigate the weird, wild, and wonderful world of AI content. If you’re creating or managing content in 2025, this episode is a must-listen.

Presented by Remixed – helping brands create authentically in an increasingly automated world.

🎶 Music by PRO
 🎙️ Production by Johnny Diggz, Simon Jacobsohn & Doug Berger
 🌐 Visit BrandShowLive.com
 📱 Follow @BrandShowLive on all social platforms
 👍 Like, subscribe, and stay human.

🎙️ Startups & the Power of Visual Content: Building Authentic Brands on a Budget | Brand of Brothers

In this episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz break down what it really takes for startups to build a brand from scratch—especially when budgets are tight and resources are limited. Spoiler alert: your logo is not your brand.

From the early stages of naming and domain grabbing to post-funding pivots and rebrands, they share candid stories, common pitfalls, and practical tips for designing a visual identity, establishing brand consistency, and building authentic community engagement—even before you can afford a full-blown agency.

🔍 Key Topics Covered:

• Why a logo is only a tool—not the brand itself
• The importance of visual identity: colors, typography, patterns, consistency
• How to create an authentic brand story—even with minimal resources
• The role of developer outreach, in-person events, and community-building in early-stage growth
• Creating a content marketing strategy that works with limited bandwidth
• What goes into a brand guide (brand Bible) and why it’s worth the investment
• Tips for managing your brand across social media, vendors, and events
• Choosing effective visual formats—from quote graphics to infographics and video
• Leveraging short-form content (Reels, TikTok, Stories) while staying on-brand
• Best practices for startups to prioritize online presence and engagement
• How to write and distribute content that LLMs can crawl for long-term visibility
• Understanding the shift from SEO to AI-optimized content (LLMO / AIO)
• The evolving role of AI as a search tool—and how startups can futureproof their brand content

💡 Who this episode is for:

• Startup founders building brand equity on a shoestring
• Marketing leads trying to juggle storytelling, visuals, and community growth
• Creative professionals guiding early-stage brands through rapid pivots
• Content marketers and social media managers developing lean strategies
• Anyone curious about how branding intersects with tech, AI, and human connection

Doug and Johnny cover it all—from real startup war stories to tactical takeaways and future-focused insights. If you're navigating startup branding, you’ll walk away with clarity, direction, and a few laughs.

Presented by Remixed – helping startups and established brands craft identities that convert and connect.

🎶 Music by PRO
 🎙️ Production: Johnny Diggz, Simon Jacobsohn & Doug Berger
 🌐 Learn more at BrandShowLive.com
 📱 Follow: @BrandShowLive on all social platforms
 👍 Like, share, subscribe—and keep your brand human.

🎙️ The Art of Storytelling in Branding: Authenticity, Voice & Visuals | Brand of Brothers

In this episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz explore the powerful role of storytelling in branding—from how it creates emotional connections with audiences to why authenticity and narrative alignment are essential in today’s market.

Drawing on real-world examples like Disney, KFC, and even the lesser-known lore of Pleasure Island, they reveal how brands build mythologies, shape consumer perception, and develop narratives that reinforce their ethos, mission, and visual identity. Whether you’re building a brand from scratch or revamping your messaging, this episode unpacks the core of why stories sell—and why bad stories break trust.

🔍 What you’ll learn:

• Why storytelling is the foundation of authentic branding
• The difference between verbal and visual storytelling—and how they work together
• The 5 questions every brand narrative must answer: Who, What, When, Where, and Why (+ How as a CTA)
• Examples of effective brand storytelling from Disney, Super Bowl ads, and even Colonel Sanders
• When it’s okay to use fictional narratives—and when it can backfire
• How visual elements like color, typography, and tone reinforce the brand story
• Why some stories get “retired” due to cultural shifts and controversy
• How brands can future-proof their narratives without losing authenticity

💡 Who this episode is for:

• Brand strategists and creative directors building emotional resonance
• Entrepreneurs and founders refining their company’s mission and voice
• Content marketers looking to craft consistent and compelling brand messaging
• Designers and copywriters shaping brand identity across platforms
• Anyone curious about how Disney, KFC, and others use stories to stick in our minds

With wit, experience, and a nod to Gen X sensibilities, Doug and Johnny break down the storytelling anatomy behind some of the world’s most enduring and emotionally resonant brands. Listen in to learn how to make your brand mean something—and how to make your audience care.

Presented by Remixed – The branding agency that tells stories people believe in.

🎶 Music by PRO
 🎙️ Production by Johnny Diggz, Simon Jacobsohn & Doug Berger
 🌐 More at BrandShowLive.com
 📱 Follow: @BrandShowLive on socials
 👍 Like, subscribe, and keep the story going.

🎙️ Creating Compelling Content for Gen Z: Values, Authenticity & the Future of Engagement | Brand of Brothers

In this high-energy episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz dig into the mindset, behavior, and expectations of one of today’s most powerful consumer groups—Gen Z. From values-driven branding to short-form video content, Gen Z is reshaping how companies create, market, and connect.

As two Gen X creatives looking to understand and authentically reach Gen Z, Doug and Johnny explore everything from TikTok culture and AR/VR adoption to brand ethics, social responsibility, and the rise of new platforms and influencer types.

If you’ve ever asked yourself, “How do we create content that Gen Z actually cares about?”—this is the episode for you.

🔍 What you'll learn:

• How Gen Z consumes and interacts with content differently than Gen X or Millennials
• Why authenticity, transparency, and values alignment matter more than polish
• The importance of short-form content (TikTok, Reels, YouTube Shorts) in Gen Z engagement
• Insights into Gen Z’s attitude toward consumerism, climate change, mental wellness, and DEI
• Examples of brands doing it right—like Tom’s Shoes and other socially-conscious companies
• How Gen Z’s platform choices (TikTok, Snapchat, YouTube) reflect their deeper priorities
• Where AR/VR technology might (or might not) fit into Gen Z’s digital habits
• How to balance technology and ethics in content strategy

💡 Who this episode is for:

• Marketers and content creators targeting Gen Z
• Brand strategists looking to future-proof their voice and messaging
• Agencies trying to connect with younger audiences authentically
• Founders and entrepreneurs building socially aware and community-driven brands
• Anyone who still thinks MySpace was a peak digital moment (spoiler: it wasn’t)

Doug and Johnny tackle it all with humor, humility, and honesty—from Gen X nostalgia to Gen Z’s push for purpose. Learn how to pivot your strategy, rethink your storytelling, and stay relevant with the generation that expects more from brands.

Presented by Remixed – where purpose-driven brands come to life with strategic creativity.

🎶 Music by PRO
 🎙️ Produced by Johnny Diggz, Simon Jacobsohn & Doug Berger
 🌐 Find more at BrandShowLive.com
 📱 Follow @BrandShowLive on all social platforms
 👍 Like, share, subscribe—and stay relatable.

🎙️ AI & Authenticity in Branding: Ethics, Creativity, and the Role of Humans | Brand of Brothers

In this thought-provoking episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz dive deep into the impact of AI in branding and design—specifically, how generative AI is transforming creative processes, what it means for brand authenticity, and where the ethical lines should be drawn.

With over 30 years in the design world (and 18 at Remixed), Doug brings a seasoned, human-first perspective on what it really means to use AI “as a tool—not a replacement.” Together, the hosts explore whether AI-generated logos, imagery, and brand assets compromise originality, how clients are leveraging AI to audit agency work, and what happens when synthetic creativity meets real-world brand strategy.

🔍 Key topics covered:

• The role of AI in the creative process: tool vs. creator
• Why ideation is a valid use case—and where the ethical line starts to blur
• The limitations of tools like DALL·E, Midjourney, and ChatGPT in developing full-scale brand identities
• Who owns the intellectual property behind AI-generated assets?
• The danger of relying on “microwave dinner” branding—quick outputs with no strategic foundation
• Whether brands lose their visual identity when AI is doing the heavy lifting
• What happens when clients use AI to critique agency work
• The importance of human involvement and disclosure in the creative process
• Why consumers still detect the uncanny valley, especially in visual media
• The difference between novelty and authenticity in AI influencers and AI-generated content
• Exploring the future of synthetic data and its implications for branding
• Creating a shared understanding with clients around AI usage policies

💡 Ideal for:

• Brand managers and creative directors navigating the AI wave
• Agencies and freelancers working with visual identity and marketing content
• Clients hiring creative teams—who want to know where the line is between human work and machine help
• Tech-savvy entrepreneurs interested in responsible AI integration into branding

🎧 Don’t miss this episode if you’re asking:

• Can I use AI to build a brand?
• How do I ensure authenticity and ownership in AI-assisted designs?
• What role should humans still play in a creative agency?
• Should AI use be disclosed to clients—and to consumers?

Presented by Remixed – the branding agency behind purpose-driven, visually striking, and strategically sound identities.

🎶 Music by PRO
 🎥 Production: Johnny Diggz, Simon Jacobsohn & Doug Berger
 🌐 Visit us at BrandShowLive.com
 📱 Follow us: @BrandShowLive on all socials
 👍 Like, share, subscribe, and keep it human.

Enjoy yet another installment of Brand of Brothers! Join your host, Doug Berger, as he interviews Gavin Knox-Grant.