AI in Qualitative Research

AI in Qualitative Research

By Dr Susanne FrieseScienceSocial Sciences
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AI in Qualitative Research episodes

  • Sometimes you need a little bit of data and lots of right brain

    In this podcast, the two AI-hosts Lisa and Tom talk about my blog "⁠Sometimes you need a little bit of data and lots of right brain⁠". In this blog I argue that market researchers often prioritises collecting large amounts of qualitative data over analysing it effectively. I advocate for a deeper approach to qualitative analysis based on using the right brain's creative and analytical thinking skills.

    In this podcast, Lisa and Tom—our AI hosts—dive into my blog content but with a twist. Powered by Gemini 1.5, their viewpoints stem from a broader range of data, creating a conversation that goes beyond my original post. So, while you’ll still hear my perspective, Lisa and Tom spice things up with their own AI-driven commentary.

    10 min

About AI in Qualitative Research

From the publisher's feed

The podcast is an insightful series where two AI hosts, Lisa and Tom, delve into the world of qualitative research and data analysis. They explore blog content from the Qeludra website written by Dr…