In this episode, Gregorio and Fany sit down with Martin Schmoll, Director at TD Reply, to explore how AI is reshaping modern marketing. Martin starts by unpacking the idea of AI Listening—moving beyond traditional social listening to systems that interpret signals across platforms, markets, and formats to surface richer, more strategic insights for brands. The discussion then shifts to agentic automation along the marketing value chain: how AI agents can orchestrate workflows, automate repetitive tasks, and support decisions, while still leaving room for human creativity, judgment, and strategic direction.