For the last 10-15 years, marketing has been dominated by the performance marketer - everything measurable, everything attributable. Creative marketers with big campaign ideas couldn't get the budget or the dev and design resources to bring them to life. AI is about to flip that.

Now a single creative marketer can go from vision to finished product- building interactive tools, data-driven content pieces, mini apps, landing pages- without waiting on developers or designers. 

The people with the best ideas (not just the biggest budgets) are about to win.

In this episode, Devesh and Benji break down why this shift is happening, how Grow and Convert is using AI internally to maintain their quality bar while unlocking entirely new types of content projects, and why most agencies pumping out automated AI content are setting themselves up for failure.

We also cover which AI predictions from 2023 actually came true, what Google's "shadow penalties" look like in practice when marketers try to automate content, and why producing written blog posts at a high level is about to become table stakes for good content teams.

Read the article: https://www.growandconvert.com/ai/ai-creative-marketer/