Marketers are wasting time chasing the wrong AI tactics. Everyone’s debating “Should we post on Reddit? Add LLM.txt? Write summaries for LLMs?” — but missing the real priority.

In this video, we introduce Prioritized GEO, our framework for how to actually show up in AI search (ChatGPT, Perplexity, and Google AI Overviews). We break down:

-Why owned content on your site matters more than offsite mentions

-How to think about AI search visibility

-What actually influences ChatGPT, Perplexity and AI overview results

-And why most “AI hacks” (like key takeaways and LLM.txt) don’t move the needle

If you want to understand how AI decides which brands to recommend — and how to position yours to be the one it chooses — this is the video to watch.

📘 Read the full article: https://www.growandconvert.com/ai/prioritized-geo/
Check out https://traqer.ai -- our new AI visibility tool
🎧 Subscribe to the Grow & Convert podcast for more in-depth conversations.

Everyone says SEO is dead… but our client data tells a different story. We compare SEO traffic vs. AI traffic (ChatGPT, Perplexity, etc.) and reveal what’s actually driving conversions — and why it’s not “SEO vs. AI,” it’s both.
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SEO is dead? Not so fast.

In this episode, we share real client data comparing traditional SEO traffic vs. AI traffic (ChatGPT, Perplexity, DeepSeek, etc.). The numbers tell a very different story than the LinkedIn fear-mongering around SEO dying.

-AI traffic is growing, but it’s still only ~3–5% of SEO traffic for most clients

-Conversions often come from unexpected places (hint: not just ChatGPT)

-Declines in SEO traffic don’t mean SEO is dead — they often show up as branded searches or conversions through other channels

-Attribution is getting harder, but that doesn’t mean the channel stopped working

We break down the myths, show the actual ratios, and explain why you shouldn’t buy into the “SEO vs. AI” narrative. It’s not either/or — they work together.

If you’ve seen graphs going down and clients freaking out about AI, this episode will help you cut through the noise and actually understand what’s happening.

Are you worried your competitors are “winning” in AI search results?
You’re not alone. A lot of marketers, CMOs, and founders are asking the same thing.

In this episode of the Grow & Convert Marketing Show, we break down:

• What AI visibility actually means (and why most tools get it wrong)
• Why “share of voice” metrics can create unnecessary panic
• How to separate meaningful prompts from noise
• The strong connection between SEO rankings and AI overview rankings
• A simple framework for deciding which topics actually matter for your brand

Rather than chasing every metric or competitor mention, we show you how to focus on the right queries, do the SEO fundamentals first, and build a strategy that drives long-term results.

If you’ve ever felt stressed looking at an AI visibility report, this episode will help you filter out the noise and focus on what actually grows your business.

AI search is a fundamentally different search experience from Google, and the implications are massive for how people discover brands and products.

Here's what we've discovered so far:

- People don't just type keywords into ChatGPT - they have detailed conversations with tons of context
- Top-of-funnel "what is" content is officially dead in AI search
- Your positioning and value props determine if you get recommended (or ignored)
- Specific pain point content now matters more than ever

Key insights from this episode:
✅ How ChatGPT positions different companies (and why some get terrible descriptions)
✅ Why broad content strategies will fail in the AI search era
✅ The new content approach that actually gets you mentioned

We'll show you actual ChatGPT conversations from prospects who found us, plus live searches showing how different agencies get positioned.

The bottom line: AI search rewards specificity and clear positioning. Generic content and broad messaging will make you invisible.

🔗 Check out our AI search ranking tracker: https://traqer.ai

📖 Read the full article: https://www.growandconvert.com/ai/ai-search/

What's your experience with AI search? Drop a comment below!

We Built an AI Search Ranking Tool (And You Can Use It Too!)

Tired of wondering if your brand shows up when people ask ChatGPT, Perplexity, or Google AI for recommendations? We were too. That's why we built Traqer.ai - the first tool designed specifically for agencies and companies to track their brand mentions across AI search engines.
In this episode, we share the complete backstory of how we went from manually checking AI rankings for clients to building our own solution. You'll see exactly how the tool works, why existing options weren't cutting it for agencies, and how we're using it to guide our content strategy.

What you'll learn:

- Why AI search visibility is becoming crucial for lead attribution
- How to track your brand across ChatGPT, Perplexity, Claude, and Google AI
- The key differences between AI search and traditional SEO tracking
- Live walkthrough of Traqer.ai 
- How to use keyword variations to understand your AI visibility gaps

Perfect for: Marketing agencies, SEO professionals, brand managers, and anyone wondering "Am I showing up in AI search results?"

The tool handles unlimited brands (perfect for agencies), tracks specific keywords you care about, and shows you the exact AI responses where your brand appears. Plus, we're sharing our honest take on the challenges of AI search attribution and why this approach works.

Try Traqer.ai yourself for free with a 7 day trial: http://traqer.ai

Here's articles that were referenced in the video:
How SEO Will Change in a World of AI Search: https://www.growandconvert.com/ai/ai-search/
Does Google SEO Affect LLM Optimization? We Analyzed 400+ Keywords to Find Out: https://www.growandconvert.com/ai/google-seo-and-llmo/

In this episode of the Grow and Convert Marketing Show, we discuss our journey creating an AI writing tool designed to mirror the way we produce content.

Unlike existing solutions that prioritize speed over quality, our tool first deeply understands your business before generating content.

After discovering that 83% of marketers use AI-assisted content despite quality concerns, we identified the fundamental problem: generic AI writing tools produce "Google research papers" that lack a company's unique voice and arguments. 

Our solution? 

A tool that analyzes your existing content to create a comprehensive "brand summary" capturing your business's value proposition, features, target customers, and pain points.

The highlight of our tool is the "super brief" feature - simply input a keyword and the AI analyzes search intent, SERP patterns, and suggests content formats while providing ways to pitch your business specifically for that keyword.

Key Learnings:

-Most AI writing tools fail because they don't understand your business's unique positioning and arguments
-83% of marketers use AI content despite quality concerns, primarily for time savings
-The "brand summary" approach ensures AI truly understands your business before writing
-Our tool generates strategic ideas (not just language), reversing the typical -AI writing workflow
-AI writing can be high-quality and conversion-focused when it understands your business first
-The "super brief" feature analyzes keywords and SERPs to suggest angles and approaches to produce pieces that will rank
-Effective AI content requires understanding both what to write and how to write it

We'd love your feedback about the tool and suggestions to make it better. Please leave feedback in the comments.

Articles that we reference in the video:
Pain Point SEO: https://www.growandconvert.com/seo/pain-point-seo/
How Marketers Are Using AI for Writing [Survey]: https://www.growandconvert.com/ai/ai-writing-survey/

In this episode of the Grow and Convert Marketing Show, Devesh and Benji reveal why comparison keywords convert at a shocking 8.43%+ rate - and why most companies are afraid to target them.

We break down:
- Common objections from leadership teams that are hesitant to target these types of keywords
- Three practical approaches to creating comparison content without "trashing" competitors
- Examples of competitor and alternatives articles from companies like ClimbHire, Boken, and TapClicks

If you've been avoiding competitor keywords because they feel uncomfortable or unprofessional, this episode will show you how to approach them tastefully while capturing high-intent buyers already searching for alternatives.

Follow us at growandconvert.com/newsletter for articles and updates when new videos are released!

Helpful articles:
SEO conversion rates: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/
Competitor comparison pages: https://www.growandconvert.com/seo/competitor-comparison-landing-pages/
SERP analysis: https://www.growandconvert.com/seo/how-to-do-serp-analysis/

This one is likely better to be watched on Youtube (so you can see the writing and editing).

In this episode of the Grow & Convert Marketing Show, we break down a real blog post about website feedback tools to reveal common content writing mistakes. Watch as we critique the article and transform it from generic to compelling by:

- Identifying proper search intent and avoiding the "high school research paper" intro
- Showing how to position your true product differentiator instead of using generic claims
- Demonstrating how to write for advanced audiences who already understand your category
- Explaining why pain points should be concise and relevant to your reader's current stage

Whether you're writing bottom-of-funnel content or product comparisons, these principles will help you create more effective content marketing that actually drives conversions.

📈 Join our newsletter: https://www.growandconvert.com/newsletter/
🎧 Listen to the podcast: https://podcasts.apple.com/us/podcast/the-grow-and-convert-marketing-show/id1652941589
📘 Learn more about SEO content writing: https://www.growandconvert.com/content-marketing/seo-content-writing/
The detail principle for writing good blog posts: https://www.growandconvert.com/content-marketing/how-to-write-a-good-blog-post/

In this episode of the Grow and Convert Marketing Show, Devesh and Benji break down their proven SERP analysis framework - the process they use for clients to identify high-converting content opportunities.

Watch as they analyze real SERP examples for AI writing tools keywords, revealing:

• How to determine if a keyword is worth targeting
• The difference between category and jobs-to-be-done keywords from a SERP perspective
• How to spot opportunities in mixed-intent SERPs
• When to create one piece vs. multiple pieces for similar keywords
• Why high search volume doesn't always equal high priority
• How to use SERP analysis to rank

Whether you're creating content for clients or your own business, this practical walkthrough shows you how to create content that actually ranks and converts.

📈 Join our newsletter: https://www.growandconvert.com/newsle...
🎧 Listen to the podcast: [https://podcasts.apple.com/us/podcast...]
📘 Learn more about Pain Point SEO: https://www.growandconvert.com/conten...

Read our blog post on SERP analysis: https://www.growandconvert.com/seo/ho...

In this episode, we discuss the power of brand marketing versus our typical focus on bottom-of-funnel content.

While Grow and Convert is known for our bottom-of-funnel first approach to  content marketing, we explore how creating a strong brand presence generates "free leads" - those customers who can't pinpoint exactly how they found us, but remember our brand when they need our services.

We cover key topics including:

• When to focus on bottom-of-funnel vs. when to invest in broader brand building
• Why top-of-funnel SEO content often fails to grow a brand
• How different companies create their unique "wow moments" (Dropbox, Peloton, ClearScope)
• Finding the right marketing approach based on your company's natural strengths and differentiators