The Grow and Convert Marketing Show

Devesh and I debate whether we should focus more on how-to content on this channel because it seems to be what gets the most viewership and engagement.

We reflect on the series so far, our overall goal of doubling the agency and discuss whether we continue the series as is, or we go down a slightly different path.

If you've enjoyed certain episodes, please let us know which ones you've loved in the comments. Or, feel free to let us know topics you'd like us to create videos on going forward.

Your business is starting to grow and now you need more of a process around marketing... so you're thinking of hiring your first marketer.

What is the right profile of the marketer you should hire?
What should that marketer focus on in the first 90 days?
How should they think about what marketing channels to focus on?
What's a good budget to start with?

We answer these questions and more in this episode. We share, from our experience, the mistakes that founders make when hiring their first marketer and how they should think about hiring.

We share stories, examples and more. Hope you enjoy this episode.

P.S. We're starting to shift the content of this channel to more strategy focus. Let us know if you like this topic in the comments.

Video Resources:
Positioning: https://www.growandconvert.com/marketing/positioning/
Positioning Case Study: https://www.growandconvert.com/marketing/positioning-case-study/
Pivoting our service offering from course to agency: 
https://www.growandconvert.com/marketing/course-launch-agency/

In this episode, Devesh starts off by sharing the two goals of the content pieces we write for clients. Then he shares examples explaining the differences between how we write articles vs. how most blog writers write articles.

We dissect the differences in how we write blog post introductions, body copy and share why we think it's important to have subject matter experts make the arguments that go inside of blog posts.

This episode should help you learn how to write better copy inside of articles that are targeting SEO keywords.

Article examples:

Omnichannel reporting example: https://www.tapclicks.com/resources/b...
Segment example: https://segment.com/growth-center/omn...
Mandala AI Example:
https://blog.mandalasystem.com/en/omn...

Grow and Convert writing related articles:

The detail principle for writing good blog posts: https://www.growandconvert.com/conten...
Writing great blog introductions: https://www.growandconvert.com/conten...
Pain point copywriting: https://www.growandconvert.com/conten...

In this episode, we share where we are relative to our doubling the agency goal. Then we talk through what's been working from a marketing perspective and some of the operational challenges that we're anticipating if we keep growing this quickly.

In Episode 10, the episode about content strategies for new businesses, we shared that we were planning on doing a disruption story for one of our clients. 

In this episode, we share who the client is (Mirascope.io), the article and talk through some decisions that were made when writing the story.

Then we share a couple of other examples of disruption stories that we've produced for clients. 

Can SEO content also be "thought leadership content?" Many people think these two kinds of content are completely different. More specifically, that you can't share thought leadership type ideas inside of SEO content and get articles to rank.

We share a different view. We think that SEO and thought leadership ideas do go together. In this video, we share multiple examples of thought leadership ideas being included inside of SEO focused articles and show how they're able to rank against articles that all share largely the same ideas.

We think that Google wants more differentiation in content and will start to reward differentiation more in the SERPS.

March was a challenging month for us. We had our first churn of the year- which was not a great way to start the month- however it ended on a positive note.

We discuss the churn, some new clients, our lead numbers and then share some ideas for changes we're going to be making to our marketing.

Enjoy.

LinkedIn influencer claims that: "Measuring the ROI of an individual piece of content (like this LinkedIn video, for instance) is not only a huge waste of time, it’s flat out not accurate.

When it comes to “ROI”, focus on measuring the ROI of the *channel* instead of each individual piece of content."

In this video, we break down why that argument is completely flawed. 

We discuss how having the article level of granularity in conversion data is what led to the creation of Pain Point SEO and how this informs future content pieces that generate ROI.

Then we share a new process for tracking conversions using a combination of GA4 and BigQuery.

In this episode, we discuss whether we should hire an editor to help scale writing operations. Devesh voices his frustration by spending so much time editing pieces -- most of his time in the agency is dedicated to editing and he feels like he doesn't have time to focus elsewhere.

We propose the options of hiring an outside agency to help with editing, whether we should focus on hiring someone internally, and also discuss other ideas and options. 

In this episode, we share why we took a client with a new business and domain rating of only 0.5 (didn't even know this was possible). Then we share the approach we're taking to grow their business from the ground up with content.

As part of the content strategy for this new business, we decided to create a disruption story for them. We talk about what the disruption story framework is, how we came up with the angle and idea for them and then talk through how the team outlined the piece.